Introduction to Popular American Culture

Welcome to Consumerism, You are free to stay here, but you can’t step out: Analysis of the effects of consumer culture on diverse subsets of the population. 2: Thesis statement In today’s modern society there is a major divide between cultural and racial subsets in America. The film The Terminal explores this theme, with each major character representing a subset of the US population that is divided by economic, gender, racial or social classes. Thus the movie implies that citizenship to a specific country is practically irrelevant when compared to things that are actually universal.

1. How can an understanding of the complexities of culture help us make sense of the day-to-day world which we live? Give an example from your life to illustrate your answer.

There are many of us that can identify with the idea of “counter-culture.” Through all generations in all walks of life, there existed or will exist a trend that someone will negatively criticize, whether it be cool clothes or the popularity of the fidget spinner. In her work, The Cult You’re in, Kalle Lasn establishes her own definition of the term pop culture by comparing some simple everyday activities to those of cults, manifesting themselves into our routine through the similar manipulative rhetoric.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Popular culture is consumed through interaction in the social media that includes television programs, movie theaters and virtual social networks. From the media, interests lie in the political developments and discussion concerning governance. These media satisfy appetite for political information while guiding an understanding on the national issues and choices made.

Contemporary American culture is defined as common themes of political attitudes, religious beliefs and news events that lead trends during the present time. Today, we see contemporary American culture portrayed in many more ways than that. We see it through art, music, and literature. In literature, for example, The Ones Who Walk Away from Omelas by Ursula Le Guin, contemporary American culture is portrayed throughout. The Ones Who Walk Away from Omelas represents contemporary American culture by portraying the exploitation of others, the symbolism of Americas political systems and oppression of the lower classes, and the lacking of moral responsibility.

It is important to understand that pop culture is not the essence of becoming cultured

Popular culture is a fusion of interest and activities that groups of people share. merely, anything that has to do with entertainment is popular culture, such as Movies, TV shows, actors, singers, toys, games, sports, clothes and the list continues. In many ways, popular culture touches every aspect of our lives. It plays such a major role in how our society views the world and how we perceive everyday things. Pop culture has a way of effect our lives no matter what we do to thwart its’ influence.

The exporting of American pop culture has been going on ever since America has become a big world power along with other countries. Sometimes we don’t know how westernized we are since it’s all around us. There are some positives to this export to other countries, but there is also negatives. Some negatives to the exportation of American pop culture are the misrepresentation of other societies, teachings of extreme beliefs, and the erasing of other cultures around us.

Today popular culture has a substantial effect on our lives. It can affect what we wear, what music we listen to, or even how we behave. Many people decide what clothes to buy depending on what is in style or what celebrities are wearing. The same happens when people choose what movies to see or what music to download. While pop culture may seem harmless, it exposes people of all ages to sex, drugs, and violence. Children and teenagers all over the world are watching these shows or listening to these types of music. They take what they hear or see and develop bad habits or make poor decisions. Popular culture including movies, music, and franchises mostly has a negative effect on countries who import it.

“Pop culture shapes our ideas of what is normal and what our dreams can be and what our roles are […]” quoted by Gloria Steinem. Culture has a great influence on the way people view the world and others as seen in the stories By any other name by Santha Rama Rau, Everyday Use by Alice Walker, and Two Kinds by Amy Tan.

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

For example, one of the fashion trends in 2016 mostly names brands. Like a brand named ‘Supreme’. Once famous YouTubers started to wear this clothing brand, most teenagers have been wanting to get a headband or a shirt. Next, is of course ‘Vineyard Vines’, this brand was worn by many because of their signature smiley whale with different prints and designs.Lastly, is the name brand ‘Lokai’ mostly girls were obsessed with the fact that the bracelet contained mud from the dead sea and

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives. Jim Cullen puts this in a less specific sense, arguing that the study of popular culture can “afford valuable clues – about collective fears, hopes, and debates” (Cullen, The Art of Democracy, 2). We use these clues to understand the world around us, as well as why we do what we do as Americans and as humans. I will be touching on themes that relate to this quotation by Cullen, escapism, exploitation, and globalization, as well as how these themes relate to the course goals.

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).