Introduction to Research Methods

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).

What kind of result was found by the research design? Compare the effectiveness of the survey research to the other subordinate data, experimentation or observation in the perspective of gathering information for this project.

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2012). Business research methods (9th ed.): Cengage

With many of the organizations around problems, dilemmas, and opportunities will rise that will bring up questions, research and conclusions. First identifying the problem and planning to work towards resolving the organizations predicament. After the problem has been identified then the leaders need to design a research study that will facilitate collecting, measuring, and the analyzing of the data that is relevant to the organization, its staff and its productivity. Now that the company has designed the

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This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course.

Cooper, Donald R. and Schindler, Pamela S. Business Research Methods. New York: Irwin/McGraw-Hill, 2014. Print.

The last seven weeks in Business Research methods have been a very rewarding experience. This class has taught me new things about proper research and refreshed past information I have learned in other research classes. Throughout this class, we have covered topics spanning every aspect of the research process. We started with oral and written presentation of research findings. Next moving to types of research studies, including qualitative, quantitative, observation, experiments, and surveys. Finally, we covered topics such as creation of a questionnaire and how to utilize data in the final two weeks of the course.

Research methods involves the steps, procedures and strategies for gathering and analyzing data in a study.37

Research is one of the most essential aspects that influence decision makers of many companies. These decisions are based on facts. These facts are verifiable and can be replicated. Good research follows these standards of the scientific method. The characteristics of the scientific method of research are: “1) Purpose clearly defined 2) Research process detailed 3) Research design thoroughly planned 4) High ethical standards applied 5) Limitations frankly revealed 6) Adequate analysis for decision maker’s needs 7) Findings presented unambiguously 8) Conclusions justified 9) Researcher’s experience reflected. Good business research has an inherent value only to the extent that it helps management make better decisions that help

Conducting research is an imperative part of growing and shaping knowledge. Research is defined as aa systematic process undertaken with the intention to make new discoveries and enhance knowledge {{97 Saunders,Mark N.K. 2015;}} In the context of management, research can be conducted across all discipline including human resources, marketing, operations and even finance. It contributes to our understanding of business practices, business dynamics and also our consumers. {{94 Bryman,Alan 2015;}}

Analyze of research in averagely can be accounted as an aim for understanding or a systematic study in search of information to shape or accept achievable facts. There are two mainly different ways of research. First, there is the basic research that appears not to go into the study field and the second, way is the applied research that studies given area into the aspect. It applies to resolve, understand and advance the methods and systems that are used in the search for human understanding of abnormal matters to do with the society. Research also can apply to advance the scientific and technical levels of knowledge that are applicable in the society. Other research challenges may apply to raise the information and knowledge about nature,

Business research is considered as a truth seeking function that collects, analyses and reports information which enables decision makers to become more effective in their decision making (Alvesson and Deetz, 2000). Conducting primary research is inevitable as far as the aim of this research is concerned. However it is vital that the right kind of methodology be adopted which helps the researcher to achieve the research aim properly. In the selection of right methodology, this study seeks to identify the possible ways by which a research of this nature can be conducted and the reasons behind the selection of particular philosophy, methods, data collection, sampling and analysis techniques.

The main area of data collection and research methodology was the collection of a number of surveys. In our research we used a questionnaire method which participants chose the correct answer in relation to their personal experience. The questions were all closed end questions. The responders where given a list of questions and responses from which to choose their answer. The structure of a questionnaire is important because it is vital to create trust when asking personal questions. Sensitive questions are placed more towards the end of the survey in order to gain some conviction. The reason for choosing the survey research method is because it has a number of compelling benefits. Most notably using an online survey platform allows people to take the survey quickly efficiently in their own home. You can also find a vast number of people online willing to take the survey. It has a very low cost and a slightly higher response rate than other forms of research. The response rates aren’t as high as face-to-face but are higher than mail surveys. Overall this was a very cost effective means of gathering information about a specific topic from a wide range of people.