Introduction to Research Methods

1682 WordsOct 3, 20127 Pages
1. Course Overview 2. Course Outcomes 3. How to Study for this Course 4. Teaching Method 5. Course Assessment 6. Lecture 1 2  This course provides students who might engage in research at some point in their studies and/or working career understanding on ◦ the basic principles of business research ◦ how to use research analytics in decisionmaking Course Outcomes 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Develop research questions and translate the questions into research objectives and hypotheses. Select appropriate research designs for various research objectives. Plan a survey research study. Write questionnaire items and construct a quality survey instrument. Assess the…show more content…
 Lecture 01: Introduction to Business Research 22 Is executive success correlated with high need for achievement?  Are members of highly cohesive work groups more satisfied than members of less cohesive work groups?  Do consumers experience cognitive dissonance in low-involvement purchase situations?  Lecture 01: Introduction to Business Research 23 "The secret of success is to know something nobody else knows. " Aristotle Onassis Lecture 01: Introduction to Business Research 24  Conducted when a decision must be made about a specific problem in real-life business Lecture 01: Introduction to Business Research 25  Should McDonalds add Italian pasta dinners to its menu? ◦ Business research told McDonald’s it should not  Should Procter & Gamble add a highpriced home teeth bleaching kit to its product line? ◦ Research showed Crest Whitestrips would sell well at a retail price of $44 Lecture 01: Introduction to Business Research 26 You shall be introduced into both  BASIC RESEARCH  ◦ i.e. Understanding of the basic principles of business research and As well as  APPLIED RESEARCH ◦ i.e. Developing research skills relevant to industry Lecture 01: Introduction to Business Research 27 Research begins when we have a problem that we cannot answer  In Applied Research,  ◦ It can result from a lack of
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