Introduction to Secondary Data

According to the Sales and Marketing Management Journal, when sales managers are unclear about a job’s description, they have no way to measure their sales representatives’ accurate performance or create a benchmark to keep them motivated.

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Primary data is data which your business or you find and gather data to analyse. By you or the business finding the data this makes it primary because the data belongs to you making it original. The different ways to gather data is surveys and interviews by collecting data like this makes it original and reliable.

Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.

Firstly when being sales staff there is a lot of responsibility that you have to take in account. For example sales staff should have some understanding about the product. This includes features, benefits, and the cost of the specific product that the customer wants to purchase. For example if a sales staff were to sell a computer his/her knowledge should be:

These are research techniques that can be used to produce data such as questionnaires, structured and unstructured interviews, observations and scientific experiments.

Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to

Primary research. This has to be gathered first and to answer certain questions that are related to the project; therefore it is more time consuming and expensive. Primary research is considered to be a reliable source of information as it is coming directly from consumers.

Thirdly the Business would need to collect Secondary and primary Data is data. Primary Data is a Data that is gathered by the researcher himself/herself. Secondary Data is data that is collected by someone else for another purpose.

The management’s view of the sales issue and field-based perceptions are different. For example, the management believes that the company has kept pace with the business but he market perception is that it has not and still a premium company which only a few can afford. Though there are products, which are priced competitively, but this has not been communicated to the customers adequately.

What comes to mind when you think of a salesperson? If you are like most people, you can only imagine of a highly sleazy, pushy, and manipulative individual standing between you and your car door almost forcing to buy some

Data is one of the most vital things to statistics and research information. While there are two types of data that a person might find during the research process; they are primary data and secondary data. Data can come from different sources during the research process. Primary data is any information received on a firsthand basis. An example of this would be if a researcher did an interview on a test subject the information received from the subject is primary data. Primary data is also data received while completing experiments and testing. Primary data is a better type of data to use in statistics because the researcher knows that data is more accurate. Secondary data is any type of data that a researcher gets from another source than themselves. The researcher does not know how the data was originally analysis so secondary data might not be as accurate and complete as primary data is. When using statistics to come to a conclusion about the research completed, it is best to use primary data instead of secondary data.

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that