Investigating The Best Market Fit For The Product

The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.

In 1992, sales units in faucet mounts are 3 times more than those in pitchers. It seems that Brita had tried to take the market share from faucet mounts system at first. They might struggle to inform customer with pitcher system’s benefits, so they could be known as a consideration set. And after that, as people’s needs for purified water were growing, they could enlarge their market.

Introduction: Fiji Water developed a simple product that has come to be a symbol of high class and support for the environment. Bottled water is a luxury product which the Fiji company claims is made with “sustainable practices.” When one takes a closer look at the company and its product though, it is hard to come to the conclusion that they are indeed ahead of the curve on sustainability. Bottled water is surrounded by controversy, its sustainability firmly in question. Notably in 2008 Fiji Water was blasted by the public and their growing knowledge of the carbon impact that the production of bottled water was having on the environment. In countries like the United Stats, United Kingdom and other developing countries, Fiji Water was directly targeted for its “water insanity” due to the fact that the bottled water produced was shipped from South Pacific islands to its main markets thousands of miles away. Shortly thereafter, Fiji Water tried to right its wrongs by coming up with a environmental sounding tagline that was quickly deemed as greenwashing by environmental groups. Even the Fiji government was against the brand, seizing hundreds of containers of bottled water on grounds that the company was engaging in transfer price manipulation. After heavy taxes were imposed and layoffs ensued, Fiji Water intensified its PR activities and

Many of us mindlessly drink bottled water each day, not thinking about the greater impact of that action. However, whether we know it or not, every drink affects the economy, the environment, and much, much more. Bottled water can be found at just about every supermarket in the U.S., and for good reason. It is the most popular drink in the world, surpassing even soda, and it boosts the economy by $21.3 billion each year. (Fottrell, 22 Sept. 2017) Bottled water companies have created jobs and assisted in rebuilding infrastructure, and they have donated water after natural disasters. However, along with the good created by bottled water, it presents significant environmental challenges. The industry uses 1.5 million tons of plastic each year to package water, thereby releasing carbon emissions into the air. Also, despite the perception that bottled water is healthier than tap water, according to the World Wildlife Fund, it may not be any safer than tap water. (Schriever, 30 Aug. 2013) For these reasons, among others, the viability of the bottled water industry has been questioned, and solutions that allow for the positive economic and ethical effects of bottled water, but negate the negative environmental and ethical effects, are being called for. However, in order for the general public to objectively evaluate solutions to this major issue, it is imperative that they understand the facts concerning the rise of bottled water and the specific environmental impacts of its

Has a diversified line of products including standard and premium pitcher filtration systems as well as faucet-mounted systems (currently the market leader in faucet mount system)

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

If water amount collected increases or decreases, the catchment bottles can be changed and altered for size. As there is a range for the grain size of materials, there is some room of altering if the materials are for any reason, unavailable. The flexibility of the design allows for adaptation if required. The materials chosen are easily accessible, safe and hygienic once filter is cleaned. The small, yet efficient size of the design allows for portability, and can be used indoors in the case of a cyclone or unsuitable weather conditions. The device is designed with the local culture and geography in mind; primarily consisting of recyclable plastic bottles and grains from Vanuatu. As chemicals are excluded in the design, the materials are familiar appropriate, simple to use and will encourage the community to filter their water. The construction and maintenance can be easily taught to and performed by locals, both men and women. This design is flexible and can cater for different situations including material availability and

Obsession may be the word used to describe American’s outlook towards bottled water. Many people buy it without thinking twice while others are thoughtful about the product. However, the use of bottled water establishes a challenge worth a discussion. As Susan Freinkel and Peter Gleick illustrate in their books, the use of plastic bottled water has birthed several consequences, which are not only economic but also environmental.

As plastic bottles of water became available, sales continued to increase through the years. The bottled water industry took off in 1989; this is when a new, cheaper plastic was invented that made it possible to profit by selling bottled water (“How Did Bottled Water Get So Popular?”). PET, polyethylene terephthalate, was utilized by Coke and Pepsi for bottling water and these substantial companies had an extensive marketing budget to promote their bottled water products (“How Did Bottled Water Get So Popular?”). As more Americans began buying water from single-serve bottles, public drinking fountains have become harder to locate (Gleick). Tap water grew to be viewed as unclean or even unsafe compared to bottled water being sold in stores (“How Did Bottled Water Get So

Bottled water is something many people in the modern world drink from every day and trust fully, but what if this was all a huge scam? Plastic water bottles are convenient sure, but have serious negative effects that come along with them. These seemingly untroubling products are hurting not only consumer’s wallets, but the entirety of earth’s ecosystem. What are the negative effects that a bottle of water has and why is it so prevalent in our society if tap water is better in many ways? All the authors agree that bottled water has many drawbacks that come along with them, but Olsen seems to think regulation of quality for water bottles is a coming probability and may make them on par with tap water’s quality. I agree with the authors on this issue that bottled water is far behind on the best source of water and I believe the consumers of water bottles are simply unaware of the downsides it has.

In this journal a study was run comparing the characteristics of bottled water to regular tap water and the overall beliefs of their health benefits. In the journal they had participants affiliated with the University of Birmingham, they ranged in ages, ethnic backgrounds, and it contained both males and females. These participants had email correspondence with the Researchers, who set up the study, before they went to an interview with them about the nature of bottled water and their thoughts on its benefits compared to tap water. The interview imposed many questions about the two waters such as the way they taste, smell, and even their environmental aspects. Many of the participants believed that there are some health benefits of drinking

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Using the index you can alphabetically pinpoint the information you’re looking for and turn to that page to read about and implement the information into to your research.

There are basically three ways that water is privatized; bottled water, municipal services and bulk water sales. As a consumer of bottled water I wanted to research further and find out the truth about it. What I discovered was that we as consumers have been fooled by these water corporations. To begin with the cost of bottled water is two thousand times more than tap water. I found it absolutely ludicrous that we are willing to pay such a high price for bottled water considering it costs close to nothing to drink water from the tap. In reality, as I found out, most bottled water which we believe comes from some exotic spring is actually filtered tap water from a U.S. city. According to Food & Water Watch one third of all bottled water comes from a public water source. #4