Investigation Of The Various Franchises Chosen For Investigation From The Famous Essay

2230 Words9 Pages
Contents Introduction: 3 Chosen Brands: 3 Wimpy: 3 Background: 3 SWOT Analysis: 3 Strengths: 3 Weaknesses: 4 Opportunities: 4 Threats: 4 Steers: 4 Background: 4 SWOT: 5 Strengths: 5 Weakness: 5 Opportunities: 5 Threats: 5 Mugg & Bean: 6 Background: 6 SWOT: 6 Strengths: 6 Weakness: 6 Opportunities: 6 Threats: 6 Porters’ Five Forces: 7 Level of Rivalry: 7 Availability of a Substitute Product: 7 Buyer’s Power: 7 Power of Supplier: 7 Threat of New Entry: 8 Pestle Analysis 8 Political: 8 Economic: 8 Social: 9 Technological: 9 Legislative: 9 Environmental: 10 Conclusion 10 Bibliography 11 Plagiarism Check: 12 Introduction: The purpose of this study is to determine which of the three franchises chosen for investigation from the Famous Brands group would be the best investment for an entrepreneur. Chosen Brands: Wimpy Steers Mugg & Bean During this investigation I will do research on the internet and other media as well as conduct interviews with the managers and other key staff of one of each of the franchises being investigated. Wimpy: Background: Wimpy is a franchise that forms part of the Famous Brands group. It was established in 1967 when the first store was opened in Murchie’s Passage in Durban, Kwazulu Natal. This original store is still open today and Wimpy has over 400 franchises in Southern Africa. It is also one of the leading franchise groups in South Africa and has operations in the United Kingdom. SWOT Analysis: Strengths: Wimpy will offer

More about Investigation Of The Various Franchises Chosen For Investigation From The Famous Essay

Open Document