Investing Trends Leading The Health And Wellness Industry

824 WordsJul 4, 20164 Pages
3 Investing Trends Leading the Health and Wellness Industry Now more than ever Americans are embracing healthy lifestyles filled with green shakes and heart pounding cycling classes. One of the biggest trends spurred by the health and wellness revolution is the rise of athleisure. Athleisure is the movement in the fashion world the combines style with athletic clothing. Many men and women are now dressing in sneakers and yoga pants in non-athletic setting. Athleisure wear has become increasingly acceptable in a wide variety of social situations and has bred the success of brands like Lululemon (LULU). The growing popularity in health and wellness goes further than persona satisfaction. These trends are sweeping through Corporate America with a number of companies racing to grab a piece of the pie. Lululemon, Nike (NKE) and Whole Foods (WFM) are common names tied to this space but we are starting to see surprising names like Costco (COST) and Amazon (AMZN) challenging the status quo. SoulCycle has also made it clear that they will undertake an IPO in the near future making it the first boutique fitness chain to test the public market. While consumer have quickly accepted this new movement, it hasn’t been so cut and dry whether they make sound financial investments. Athleisure Many investors have questioned whether the growing athleisure trend is sustainable trend or simply just a fad. Part of it success is certainly connected to the rise of fitness conscious consumer

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