Investors Decisions, Facebook Model and Economic Viability of Facebook

Indeed, Nike has included a link to its official website on its Facebook page that is http://www.nike.com. It posted a lot of interesting content from its official websites to the Facebook page, so all the potential consumers can click the given link and read the full post on the official website. This is the greatest benefit of using Facebook to promote or advertise its products because it can directly steer to the official website of Nike. Consumers who come to Nike’s website from Facebook are likely to be more receptive than the average visitor because they are likely well-known about its business and were motivated to click the website link in order to make their

When you’re looking at the income statement, you can get information about profitability for a particular period. This is also called the profit and loss statement. The income statement is composed of both income and expenses. This statement can be used to deduct expenses from income and report either a net profit or net loss for that period. This statement will deduct all expenses from income and then report your net profit or net loss for that period. This will allow the business owner to determine if the business is bringing in a good amount of revenue to make a profit. The cash flow statement shows the movement in cash and balance over period. The cash flow can vary depending on the operating activities, investing and financing activities. This statement provides one business owner with insight to the company’s liquidity which is vital to the growth of the business. Reinvesting in business is very important, looking at the statement of retained earnings will tell a business owner how much were reinvested in the company. After profitable period, every big business has to give some of its profits to stockholders, and keep the rest amount as retained earnings. Out of all statements, retaining statement is important to companies that sells stocks to the public. This statement can also provide you with assets and liabilities information. These informations can be used to assess the financial health of your business. The results of a balance sheet will help the business owners to show the risk of liquidity and credit. Looking at these information you can measure trends and relationships to show where in the areas you can improve. These can also be compared to similar companies to show how the business measures up to leading competitors (Ali, 2010). In summary, the financial statements can provide a business owner

In nearly every corner of the world, someone cannot walk down the street without seeing someone texting, talking or using the internet. Recent advances in our ability to communicate and process information in digital form— a series of developments sometimes described as an "IT revolution"— are reshaping the economies and societies of many countries around the world (“TECHNOLOGY AND GLOBALIZATION,” 2016). One of the main changers has been Facebook itself. Facebook is possibly one of the most well-known public corporation in our world today. With over 901 million users worldwide and with over 488 million users who access Facebook through the mobile app. It is an essential need for a lot of individuals out there. Launched in 2004 by Mark Zuckerberg, Dustin Moskotvitz, Chris Hughes and Eduardo Saverin at Harvard University, Facebook is now estimated to be worth $200 billion dollars. Facebook has changed the world in positively in so many ways and keeps us all connected to family/friends from anywhere around the world. Facebook and technology are co-related. Essentially, technology was the component that brought Facebook in this world.

The financial analysis of a business organization involves the complete assessment of the liquidity, profitability, competitiveness and stability of the business. The process is done through using the financial statements of the business. The financial reports are generally presented to top management for purposes of decision making and setting up goals.

The “financial statements are formal reports providing information on a company's financial position, cash inflows and outflows, and the results of operations” (Hermanson, p.22). There are four main components that make up a financial statement. The four parts are, balance sheet, income statements, cash flow and, statement of owner’s equity. The balance sheets role is to define the company’s assets liabilities and revenue of the business. The income statement shows the income within the company. Cash flow reviews the position of the company by cash payments and receipts. Lastly, the statement of owner’s equity shows the amount of earnings, stock and other capitals of people in the company. (Hermanson, p.34-35).

1. the income statement, 2. the balance sheet and 3. the statement of cash flows). Financial statement analysis is applied both to historical data, which reflect the results of the past managerial decisions, and to forecasted data, which comprise the roadmap for the business’s future.

NEW YORK (Reuters) - Newly issued shares in Facebook Inc (FB.O) may have a hard time in the coming week if lead underwriter Morgan Stanley stops supporting the stock and managers lower down in the IPO book who were hoping for an early surge decide to get out before going underwater.

The weakness of Facebook is revenue depends on advertisiments. Up to 80% of Facebook’s revenue is derived from mobile advertising. Facebook experts large companies like Ford, HSBC, McDonald’s and Visa to continue

Financial analysis gives the clear outlook of the performance parameters of an organization. It helps in evaluating and comparing the present as well past performance. This analysis is an important tool for the management, investors as well as the outsiders who deal with organization. This analysis presents the way of functioning and the direction in which an organization is moving.

Financial analysis is the examination of pecuniary and financial information to accomplish the companies’ commitment. This investigation resolves the migration of organizations’ possessions, to explicate external and internal operations (Berman & Knight, 2012, p 38). This just says, a way to gauge an organization achieved and failed operations. In this logic, one may agrees that a financial analysis appraises businesses’ operating effectiveness, liquidity, and capital structure.

have explained that the Financial statements provide asummarized view of the financial position and operations of a firm. Therefore, much can belearnt about a firm from a careful examination of its financial statements as invaluabledocuments / performance reports. The analysis of financial statements is, thus, an important aidto financial analysis.

In addition to this, the social aspect shows an ascending trend of buyers purchasing online, “Online shopping rose 10% to $46.5 billion in November and December” (Anderson, 2014) As well as, growing social network usage expected to reach 2.13 billion users by 2016.

The process of critically examining the financial information given in books of accounts is called the Financial Statement analysis. Financial Statements are reports prepared to be used by the stakeholders whose rationales differ. Analysis of such statements is vital for an investor/ creditor to learn about the profitability of the business.

Financial analysis is a companies or business' report, on assessment of stability or profitability. Financial analysts use financial statements in conjunction with other information to reach valid conclusions. They can also compare firms or assess past and future performance. Financial analysis can be done for various reasons, like assessing credit risk, securities and assessing subsidiary performance. The focus of analysis usually varies because of the different interest of creditors and owners. To achieve success different steps are taken from conception of a project to final stages.

I declare that this thesis is my own original work undertaken under the supervision of Dr. Emmanuel Attua and of the Department of Geography and Resource Development of University of Ghana, Legon. Whenever sources have been quoted and used, full acknowledgements have been made and that no part or the entirety of this work has been presented to another University for the award of a degree.