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Invisible Children Sociology

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The United States based organization Invisible Children was founded in 2004 after Jason Russell, co-founder and voice of the movement. Travelled through east and central Africa and was introduced to the ongoing conflict in Uganda. The goal of Invisible Children was to bring awareness to the actions of warlord Joseph Kony, leader of the Lord’s Resistance Army (LRA). In 2012 they orchestrated a campaign which they named Stop Kony 2012. The movement, began in March of the same year with the release of the video, KONY 2012, shared on video hosting sites YouTube and Vimeo. The video was quickly shared to other networking sights such as Facebook and Twitter which led to a record breaking 100 million views in just six days (Harsin 2013, Durington …show more content…

Russell blames the general public’s lack of awareness for the inaction of the American government to put a stop to Kony. From a realist perspective, it is not the United States or any other country’s responsibility to use their resources and stage a humanitarian intervention in another state, particularly one with a functioning government, even if it is corrupt. However, after eight years of campaigning, in 2011 “a hundred American advisors were sent into Central Africa to assist the Ugandan army in arresting Kony and stopping the LRA” (Invisible Children, 2012). Russell tells the viewer that if the general public does not care about Kony’s capture, the mission will be cancelled by the government. Which is not how foreign policy works, and the government never said this was a risk (Wilkerson, 2012), but Russell believes that it is, and that it is now his responsibility to make Kony “famous.” Russell calls on “culture makers,” who are celebrities and influencers and policy makers to join him and the …show more content…

It showed just how much of an impact that social media had on society’s current discourse. Although it is often only brought up in situations where it is mocked, Kony 2012 taught a generation that their collective actions actually could make a difference if they were to apply them to a movement that was not deeply flawed, and full of misinformation. It proved that one’s online presence has an impact on the world, and in some cases one’s online presence may be more powerful than their real life. The goal of Kony 2012 was always to simply raise awareness, which is what the general population should have paid attention to in the beginning, as in the end Kony 2012 left more of an impact on its western audience than it did on the people it was supposed to

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