Ipad Marketing Plan

2623 Words Apr 18th, 2011 11 Pages
Apple Ipad Marketing Plan

Executive Summary

To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design.
Apple’s marketing strategy will
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Technological Forces:
Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004).

SWOT Analysis
The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market.

Strengths:
Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet & Cavanagh, 2006).

Weaknesses:
Apple provides

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