Ipad Marketing Plan

2630 WordsApr 25, 201111 Pages
Apple Ipad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing…show more content…
Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in today’s busy hectic life. The marketing plan of Apple’s iPad should consist of two major objectives that help to achieve organizational success in today’s global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organization’s functions which are related to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet & Cavanagh, 2006). Marketing Strategy The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individual’s life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed

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