Ipad Prospects

Apple's iPad has revolutionized tablet computers in many ways. Ipad3 is the latest version released by Apple on March 16, 2012 and is sleek and faster than its predecessors. While other manufacturers are struggling with innovation in the tablet computer section, Apple seems to handle it with relative ease and this is one of the main reasons for its presence as a market leader in this segment.

‘iPad’ was an instant hit selling over 3 million units in just 80 days. The

In January 2010, Apple announced the iPad, which became an instant success and created a new category of mobile computing devices. The tablet PC was released in April 2010, was a tech marvel armed with an A4 processor, 256RAM, Bluetooth, and available in WIFI or

Smartphone and tablet markets are growing which is a good opportunity for Apple to expand their market share in these markets.

Consumer(s) can’t readily identify / understand the importance /significance of having more capabilities, memory, storage, etc. The consumer(s) would ultimately shop for and purchase the iPad that’s more conducive to their needs. Although apple has is very technological innovative, but as it relates to price elasticity of demand; the quantity does not matter (all the changes, modifications, additions, advancements, etc.) consumers will still purchase the cheaper iPad (cost efficient)

Like the iPod and the iPhone, the iPad has changed since the first model has been released in 2010. The best way to describe an iPad is to use the term "giant iPod". It was designed similar, but had a much bigger screen at 9.7 inches. While it didn't get cell reception like the iPhone, it did connect to wifi and Bluetooth. It was made to be an easier way to be productive on the go then a laptop was. It also implemented the App Store, which was introduced on the iPod and iPhone. Since the start the iPad has changed a little bit each time a new one has been released. The current iPads have the ability to get cellular reception and even come in different sizes. Like in the iPad, many consumers have seen how Apple keeps implementing the latest technology into their products ("Timeline of ..."

Tablets are effective tools used to improve users productivity and online experience whether it’s used for business, or life in general. Tablets are smaller than a laptop and bigger than a Smartphone, so it is perfect to take on the go. Users can browse the internet, create presentations, stay connected with their boss, download books, games and videos, watch movies, share photos and much more with their tablet. Just recently tablets have become the “new thing.” There is over 47.5 Million tablets sold to users in the United States today. Two of the most popular tablets on the market are the Apple iPad and the Amazon Kindle Fire. I evaluated them on battery life and capacity, screen size, and price. Though each of them had good qualities, I preferred the iPad more than the Kindle.

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Today’s technology improves so fast. As technology improves, more and more electronics will be designed and produced. There was once a day when people did not have many different electronic devices available to them. We did not have laptops, much less an iPad. Now, everyone has their smart phones, and tablet PCs. Apple is going to releases the Iphone 5 this

Is iPad a platform worth devoting resources to, and Apple a partner to bet on?

Tablets: Those with touch-screen innovation become so noteworthy that companies begin to compete for the dominance of this new field.

Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.

The original iPad was revolutionary, but it lacks a lot compared to newer versions. It does not include cameras and the other features you would now expect in a device. Apple released the New iPad (3) in early 2012. The 3 had some very minimal upgrades over the iPad 2. Within six months Apple released the iPad (4) with Retina display. This version had significant upgrades including display quality, processor speed, and HD cameras. It is expected a newer version (5) will be released in fall 2013 with a thinner profile and updated cameras. These features are not significant enough to change, and I would skip this release and wait for the release of the iPad 6.

In June of 2013 Apple said there were 10 million iPads in schools across America. That makes up 1.2 percent of Apples revenue. By 2014 their plan was to put 650,000 iPads in these student’s classrooms. Now we are in 2017 and we

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.