Iphone 4s Swot Analysis

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The iPhone 4S is a touchscreen smartphone developed by Apple Inc. It is the fifth generation of the iPhone, a device that combines the 3.5-inch iPod Touch with mobile phone capability. It retains the exterior design of its predecessor, the iPhone 4, but is host to a range of improved hardware specifications and software updates. The iPhone 4S comes in two colors, black and white. It is a combination of a hand-held computer, cell-phone, GPS, digital/video camera, and music player and Siri into one device, powered by a rechargeable 1432mAh lithium-polymer battery.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business is, and where it could be in the future. The
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• The growth of the consumer electronics industry is an opportunity for iPhone to grasp.
• New market opportunities could be a way to push iPhone forward.
• Grasping the opportunity to expand the customer base is something iPhone can aim for, either geographically or through new products.
• Future hardware upgrades

Despite its strengths and opportunities, Apple faces many threats. One major threat to the company’s iPhone growth is the rising popularity of Google’s Android. Critics and users alike have stated that the Android is comparable, if not superior, to the iPhone technology. This fierce competitor is sure to affect Apple’s market share. Other competitors such as Blackberry, HTC, Droid Razr, Galaxy Nexus Prime are not that strong, but still have same competitive advantages. Also there are some threats that might affect iPone in some way:
• Consumer lifestyle changes could lead to less of a demand for iPhone products/services.
• Not keeping up with changes in technology could be detrimental to the future of iPhone as they could slip behind their rivals.
• A slow economy or financial slowdown could have a major impact on iPhone business and profits.
In conclusion, an overview of Apple’s SWOT allows us to breakdown current strengths, as well as weaknesses, opportunities and threats.
Finally, is the iPhone 4s worth the purchase? Well that’s really a loaded question. It may be time for your upgrade or it may not be.
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