Iphone Apps : Every Ipad User Needs

Technology and computerization has taken over almost every major industry today. More people purchase their movie tickets through an application on their phone, do their Christmas shopping online, deposit checks by taking a picture on their phone. Some people can even earn their degree without stepping their foot into a classroom, obtaining it completely online. With all of these advances in so many different

The brilliance of the concept is that while engaging the consumers to stay on their friends and family about the deals, they are simultaneously advertising the app and concept. Groupon is basically acting as a bridge of communication between the buyer and the seller, as the consumers may be unaware of the seller’s very existence.

In 2016, Groupon Inc. works with the following mission statement: “To connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery.”

Groupon’s vision is that they are an online website where any costumer, seemingly anywhere around the world, can purchase coupons at highly discounted rates, for items or services that they would originally pay full price for. Its mission is mainly based off of two things; its values and their promise (to the costumer). When it comes to their values, it all starts with the customer. Groupon is always striving to the best they can be, “Always imagining new ways to exceed the expectations of all our customers—both consumers looking for great experiences at a great value and merchants seeking solutions to attract more customers and run their businesses ' better.” (Groupon) Groupon also believes that great people make great companies. They believe that they’re “A home for creative, problem-solvers, and innovators alike—those with the passion and know-how to transform

What is the one four-letter word that every consumer loves to hear? “Deal”. Plain and simple, consumers are always looking for a deal. Whether it be for dining and entertainment, clothing or groceries, individuals will scour the aisles or the local paper for any sort of penny saving technique they can find. Enter Groupon. Groupon is an innovative technology that connects those frugal individuals with the best deals and the merchants that supply it. Thus expanding the merchant’s business and the consumer’s

The main purpose for Groupon is to get the consumer the best local deal possible. With the rapid expansion of subscribers throughout the United States and the World accounting for geographical differences is vital and therefore a focus on the regional area its user came from was needed. Groupon divided its subscribers into local metro sectors initially which then was furthered by dividing the metro groups into smaller groups based on zip code (Sutton). Groupon ultimately wants to identify where its users live, work, and shop to give the best deals within their individual users operating region.

As we have moved into an era where we are more and more dependent on the internet and cyber technology than we ever have been, it is almost natural for criminals to find a way to learn to exploit the information available. While there are some internet hackers and activists that utilize their skills to send a message or to push an agenda, there are many hackers and cyber criminals that utilize their skills illegally for monetary gain. Many of us have most of our bills and finances online, and we utilize the internet to track and manage these types of accounts. While there may be no way to revert to the days of paper accounting, the idea of identity theft or having credit card or banking information stolen has many people fearful of having their information on the internet. While there may be no guaranteed method of ensuring your information is completely protected, there are ways to make yourself much less vulnerable to these attacks. By educating oneself on the risks and vulnerabilities associated with being on the internet and having so much information tied into it, you may be able to stay much safer.

They already do a great job by creating relative valuable content across all of their social media platforms. To take advantage of that great content and ensure it is convenient to find Pepperl+Fuchs’ new mobile app for the company as a whole would give buying centers the opportunity to receive specific product information and updates. The app would allow customers to segment themselves and take a look at their products within the product category on their own time and help them become more familiar with the products to assist them with make their buying decisions. This app will be able to send push notifications to the customers for specific information they are interested in.

Groupon is a business that partners with other businesses to give consumers deals on various products and services (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). The best thing about what groupon does is it forces purchases from groups of people instead of a single person. Because of the type of business Groupon is, it has to communicate with the consumer as well as the businesses. When it comes to the customer, most of them use Groupon for the value of products and services as well as the discovery of new things to buy and do. The type of service Groupon provides makes it hard for customers to look elsewhere for similar benefits. When it comes to marketing its service to customers, Groupon uses social media sites such as Facebook (Ferrell

Groupon is an internet/app-based business. They provide goods, vouchers, and even vacations at a discounted rate. Groupon was launched in 2008 and the site was dedicated to advertising local businesses by offering deals for a limited time (Edelman, Jaffe, & Kominers. 2014). As a consumer you are able to discover businesses and merchandise in your local area, as well in other locations. They are still working on expanding their business, but currently you can find deals on things to eat, see, do, and buy in 47 countries (Groupon, Inc. (GRPN). 2016). The past five years they have steadily increased their sales/revenue with 3.19B in sales/revenue in 2014 (Groupon Inc. 2016).

“Groupon breaks into new markets by identifying successful local businesses, first by sending in an advance a number of employees to research the local market; when it finds a business with outstanding reviews, salespeople approach it and

Groupon is a unique city guide that makes it easy for people to save some money when they are out and about. It has been in operation since 2009 and is among the most used sites in the UK.

Groupon, the definition of a “Killer App” in today’s world, leverages global relationships to create an e-commerce marketplace with unbeatable deals all over the world. Consumers can discover the best a city has to offer in terms of restaurants, entertainment, and other leisure activities. “Groupon is redefining how traditional small businesses attract, retain, and interact with their customers by providing merchants with a variety of products and services including customizeable deal campaigns” (Marketwatch, 2015, para10). Groupon’s mission is to increase conusmer buying power while driving more business to local merchants through price and discovery online (GrouponPress). Today’s statistics show that “More than 950,000 businesses have grown with Groupon” and “over 900+ million deals have sold to date” (GrouponWorks, 2016, para5).

Over the last fifty years our civilization has changed dramatically. Communication with friends and family has become as easy as the click of the mouse. Also we have saved countless trees by using electronic mail instead of paper mail. I agree that it is in our best interest to continue to use technology in the future. However, I feel that we all should get into the mindset of having a contingency plan in case we lose it. It is hard to go anywhere now days without interacting with a computer. A lot of jobs now require that you fill out applications on the internet. It has also become crucial that you have basic computer skills to be employed in any office setting. In 1994 only 3% of public schools had internet access. In just over ten years in 2005 that number had jumped to 94% of all public schools now having internet access. (US Department of Education) This just goes to show how fast technology is really growing. I feel that we are way to acceptant of something new and need to realize the repercussions before jumping right in. So many people rely on technology in their everyday lives. It could be from using your cell

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to: