Iphone Marketing Assignment

1235 WordsApr 6, 20115 Pages
Sales Promotion and Publicity Group Project Part 1 iPhone Backgrounder Segmentation Professional: used to stay in touch and record information while on the go. Using applicants such as email, instant messaging and Mac OS for notes and record keeping. Students: used for style and individuality. Perform numerous functions without carrying multiple gadgets. (iPod, phone, TV shows, Internet, PDA, phone) Corporate Users: Input and access data on the go. Competition The smart phone market is very competitive. Apples main competition consists of a broad range on companies such as, RIM Blackberry smart phones, pearl and curve, Ipaq messenger, Pocket PC series, Nokita E. Most of their competitors have been in the smart…show more content…
2.Obtain the right media medium to create hype of the iPhone launch and concert 3.Appeal to early adopters through word of mouth Strategic Marketing Tactics Objective 1 Use of popular bands in various television advertisements Objective 2 Conduct in dept market research on the target market to learn the most suitable mediums Objective 3 Hold press conference to create initial hype which will start buzz amongst early adopters Target Audience Demographics- Generation Y, middle-upper income, ages 18-40 Geographics- Europe, United States (New York and California), Japan Psychographics: business style, technologically oriented, urban Behavior Response- early adopters, keeping up with new
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