Iphone Product Strategy Analysis

Surely, some iPhone lovers will like this innovated iPhone 7 even though some proposed design and features for this phone was not made by Apple Inc. and that disappoint some users. But the said technology company will try to conduct some research and studies or some upgrades. We would recommend the iPhone 7 for those who have a parts small fortune because these advanced smartphones are tremendously expensive but totally worth it. iPhone 7 has a new camera system that people who often take pictures and like photography will surely love this upgrade and it has a starting storage of 32 gigabytes which means you can take more photos, videos, and apps if you desire. It is now in stereo speakers to balance sound when you are listening to a music. Jet black and matte black (replaced the space gray color) are two additional colors available for the smartphone. You can enjoy using your iPhone 7 since it has a faster processor which leads to longer battery life. This modern phone may have a high price but this has high standard feature and

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

Every apple device is targeted specifically to different groups of consumers and business and features in the products are built around their needs. Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that apple has quite a cut-like following just due to its image/brand name.

The iPhone 6 and iPhone 6 Plus are cell phones planned and showcased by Apple Inc. The gadgets are a piece of the iPhone arrangement and were disclosed on September 9, 2014 and discharged on September 19, 2014. The iPhone 6 and iPhone 6 Plus mutually serve as successors to the iPhone 5C and iPhone 5S. The iPhone 6 and iPhone 6 Plus incorporate various changes over its forerunner, incorporating models with bigger 4.7 and 5.5 inches (120 and 140 mm) shows, a quicker processor, redesigned cameras, enhanced LTE and Wi-Fi integration, and backing for a close field interchanges based portable installments

Apple very meticulously examines the trends and lifestyles of consumers as the lifestyle of a person is directly linked to his/ her preferences. As different people have different lifestyles, Apple identified and provided different features for different people in one phone like touch screen, iTunes, iPod for young generation while calendar, emails and web browsing for sophisticated business class people.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

IPhone 6 is a simple, larger in size as compared to previous models and moreover it has more benifits than them also. Its betterment can be seen anyway

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

Let’s start off with one big difference between these two phones, the camera. “We’re again treated to a solitary 12-megapixel f/1.8 rear snapper… The Galaxy S8 comes with a 12-megapixel Dual Pixel rear camera” (Spendelow). The difference between the cameras here is that the Galaxy has a dual camera, whereas the iPhone does not. The iPhone 8 Plus and the iPhone X do have the dual camera if you’re willing to spend the extra money. These two phones also have different camera resolution. The Galaxy’s camera resolution is 2960 x 1440 pixels, and the iPhones is 1334 x 750 pixels (Bushnell). Between the two phones camera resolution, the Galaxy has the iPhone beat. The Samsung's front-facing camera is also a little bit better than the iPhone’s. The iPhone’s camera is 7 megapixels whereas the Samsungs is 8 megapixels (Kidman). However, the iPhone has reportedly been seen with warmer colors, helping with the contrast of pictures. Overall, the Samsung's dual rear camera and 8 megapixels front facing camera has the iPhone beat.

This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report

As primary research it has been found that, most of the customers are willing to buy the iPhone 6 or iPhone 6 plus due to its quality and brand image. As per quantitative research by taking sample of 400 customers in Melbourne is discussed below:

The iPhone 5s is currently one of the best smart phones in the market and the flagship phone for Apple, Inc. The iPhone 5s, which is a successor of the iPhone 5 was released in September 2014. The iPhone 5s still has several identical features with its predecessor the iPhone 5 such as body dimensions and display size, but offer its users features that are considered revolutionary. Some of the obvious improvements brought about by the iPhone 5s is the upgrading of the iSight camera to a larger f2.2 aperture and a larger image sensor. These upgrades are supported with advanced imagery processing software which is geared to enhance the ability of the phone to capture and produce quality videos and pictures (Baldwin, 2013).

As the iPhones have moved through their product life cycle (from the introduction to the growth or maturity stage) Apple adopted a penetration pricing strategy which means selling products at very low price to attract more customers. The rationale behind this decision was

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).