Iphone Story

I have had an iPhone for about four years and I would never pick a different brand. I have never heard anyone say anything bad about his or her experience with iPhones. iPhones are one of the most popular smart-phones nowadays. It is rare when I see someone without an iPhone. I would get an iPhone because they are one of the fastest smart-phones, they work well with other Apple devices, and they have great support help if something goes wrong with the user’s iPhone.

In The Wall Street Journal, tech reporter Daisuke Wakabayashi (2014) describes how Apple is expanding its reach into the business market. “The iPhone has replaced the BlackBerry as the mobile phone of choice, as the iPad assumes tasks once reserved for PCs,” (Wakabayashi, 2014). Wakabayashi (2014) noted that “Apple is going mainstream” when it comes to the corporate world, and he profiles multiple large enterprises — including SAP, Nordstrom, and Cisco — that have rolled out iOS and other Apple devices to their

 The video uses logos by saying that the IPhone 4s has 8 megapixels and all new optics which makes it more than the leading competition.

Apple just released a new phone that is larger than it was in the past. They make the items look clean and sleek. They make it seem as they were the first to have the massive phones. If I wanted a massive smartphone I would have bought 1 3 years ago when Samsung release their Galaxy Note.

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

In the Droid Does Commercial, the four different approaches are used to allow the viewers to understand the message of the commercial.

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby,

Jobs and Cook are different personalities and Cook will have to come out of Jobs’ shadow. Cook is very skilled in operations and handling the product chain. He has turned Apple from an aspirational and untouchable brand into an approachable brand. Tim Cook should extend the product range to a larger consumer segment. The launch of the Apple watch and its product trajectory under Tim’s leadership would be the real test.

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

Another notable marketing efforts was Motorola’s “Lazy Phone” series of adverts. These television commercials, which were also later uploaded on YouTube, featured five different everyday scenarios and how ‘lazy’ smartphones don’t improve user experience. The “Nav with Touchless Control” commercial portrays a driver, in the middle of nowhere, that’s running low on gas, and emphasizes the benefits of Touchless voice control over fumbling with one’s phone while driving.