Irhal, the Travel Company for Muslims: The Success of Using Internet as a Marketing Platform

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The website, HYPERLINK "http://www.irhal.com" www.irhal.com, is a travel company that uses the Internet as a platform to penetrate a potential market of almost 2 billion Muslims all over the world. From its website, the company identifies itself as a multitude of 'Muslim identities,' from the Muslim traveling with his or her family to the Muslim backpacker with a shoestring budget. Ultimately, the company provides travel information and services to Muslim travelers all over the world, specifically targeting Muslims in the Middle East (where a significant portion of Muslim population is concentrated). The success of the company is anchored on three (3) factors. First, it is a company that specializes on providing travel information and services to Muslim travelers. Second, it rightfully tapped the Muslim market, a challenging yet high potential and high yield target market. Lastly, Irhal is launched via the online or Internet platform, which made it more accessible and marketable to Muslims from all over the world. The company's success is already marked by the number of merchants and sponsors that subscribe and use the website as a marketing tool or platform. The website can be a market not only for travel information about Muslim-related concerns and specifications, but it is also a potential travel site for the traveler who is interested in exploring different cultures. The dynamic and interactive nature of the website also gives an indication of a possible growth of

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