Irobot Case Study

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

The third Consumer offering is Specialty offerings. These products and their brands vary greatly in look, quality, functionality and image. These products are more exclusive, promises a certain lifestyle to the consumer, and are slower moving as compared with Convenience and Shopping offerings and therefore would enjoy a higher profit margin.

Several strategies might be needed and usage of different media, such as TV, internet and word of mouth. Public relations and how your business is perceived by the customers and the market in general, can also play a part in proper promotional activities, which are successful.

Firms pursuing a specialization strategy often try to develop a competitive advantage based on customer intimacy and try to deliver unique and customizable products or services to meet their customer’s needs and increase their

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Since the average business replaces about 10% of its customer base each year, publications such as Forbes advise business owners to use some tried and true methods to reach new customers. Tested tips include offering great customer service, asking for referrals from current customers and advertising in local publications.

Experience is the best way to connect with someone. With the fast changing technology, the growing market demands, and the customer varying needs, a company stands out from its competitors is through its customer service. The best approach to marketing is customer service and through this the customer would remember and be loyal to the company.

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

Increase market share by gaining and maintaining the good reputation in the market by 1% each year.

5. RELATIONSHIP MARKETING: In this competitive era, companies are always looking for ways to develop and maintain a long lasting relationship with customers, employees and even suppliers. Relationship marketing is two way traffic; it goes beyond just making ‘sales’ and companies are beginning to realize. Good relationship with customers is a strategic weapon for any company, this is because long term customers buy more, do referrals and give back valuable and truthful feedback. Keeping a customer requires an extra effort. According to the founder of Walmart: “There is only one boss, the customer, and he can fire

all (2014) argued that Product item (Specialized): Are individual products or brands which if developed and well exploited could make up a product line later, in other words, a specific version of a product that can be designated as a unique offering among a business's products, they might be tailored according to each customer's special needs and wants for small quantity with high cost, like perfume markets, or mass production, which are large quantity of the exactly the same product with standardized qualifications at low cost, fast food businesses like McDonalds are a good example of mass

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.

According to the definition from AMA (American marketing association), marketing is an activity that can leads to creation, delivery as well as exchange of products and services that are available to consumers and society at large (AMA,2016). In marketing studies, Hackley (2009) said that marketing has been considered as a one-dimensional discipline to solve problems. It simply means that similar results can be attained by just following one marketing activity or aspect. There is an availability of several marketing tools such as advertisement, direct mail, and social media etc. (Seegebarth and et.al2015), but Norman (2016) states that the tools that mentioned above are a set of standalone activities but adhering with just one amongst, all that may not get much results to company as the combination of two or even more tools will. This is one dimensional marketing when a company chooses a single tool and nothing else (Norman, 2016). The report has emphasized on critically evaluating the statement made by Hackley (2009) which states that there has been a development of many new marketing forms but it still considered as a one-dimensional problem-solving discipline (Hackley,2009). However, take examples of marketing concept together into marketing, why one-dimensional discipline popular? And on the other hand, maybe one-dimensional is not fit in used for the foreseeable future.