Is A Sustainable Cool?

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

The environment is among some of the top issues to be looked upon by the human population in the world today. Sustainability is a word often times used when speaking of this subject. This is a concept represented in the articles “Sustainability” by Christian R. Weisser and “Attention Whole Foods Shoppers” by Robert Paarlberg. Each author addresses the issue in different ways; one giving examples of this issue and the other clearly defining it. Each author is writing to spread awareness of this issue. As overlapping topics, each article has similarities and differences to the other.

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

All consumers should make every effort to make ethical purchases. This involves evaluating their morals and values in order to make sound decisions on their purchases. This also includes setting priorities and examining what is really important to the consumer. If a consumer cares about the wrongdoings of employees and expresses their concerns through purchases, then companies who do the right things would gain a large share of the market. However, consumers cannot change the world or fix social injustices totally through their purchases, some things are never seen by the consumer because companies have become great at hiding the unethical parts of business. Sometimes consumers have to make tough decisions because a sustainable brand may be too expensive and be a lower quality than other less sustainable brands.

Consumerism often causes people to identify with a product or brand on a personal level. Certain products have come to represent different levels of society, with swankier products like muscle cars indicating high class and such products as generic “store brand” shampoo indicating low class. People feel that they have relationships with their favorite brands and products and define themselves by what they buy and own. The mass production of cheap products uses precious fossil fuels at an alarming rate. This has an obvious negative impact on the environment.

“The four Ps can contribute to a company’s positioning as focused on sustainability. If a product or service is competitive in terms of price, then a sustainability focus on product attributes, place, or promotion can give that product or service an advantage, particularly among those consumers most interested in sustainability, such as super or middle green consumers. Sustainable marketing often requires creativity in marketing different than with traditional products, but at its core is truthful about the ecological and social impacts of products and services. The consumers that will be most attracted to sustainable products and services will also tend to be the most scrutinizing about ecological and social impacts and most interested in the truth and transparency.”( Marketing Focus on the Triple Bottom Line: People, Planet, and Profit. N.p., n.d. Web. 18 Apr.

According to Green Stategy, sustainable fashion is where products are created, sold, and used in "the most sustainable manner possible, taking into account both environmental and socio-economic aspects." This basically means that a sustainable product is environmentally friendly, as it has been made from natural resources, and can be reused to the best of its abilities. Limited or no processes through the clothing's lifecycle should be harmful to the environment.

The social environmental analysis is the most important element here as it gives an idea of the current trends in consumer

Living on the Earth, it is important for each of the organizations as well as individuals to help with making it a better place to live. However for the current time, environmental degradation is still one of the most threatening problems confronted with human beings. The carbon dioxide emission has made the global warmth, which may cause the diminishing of lands where human beings could live on; air pollution has caused more diseases, climate change has led to more serious problems in biodiversity which is important to form a balanced natural environment, water toxic pollution has reduced the available access to clean water. In the everyday life of human beings, the unfavorable influences on the environment could be worse on condition that environmental degradation is not paid with enough attention (Bare, 2014). For instance, the applying of cars, which would cause inevitable air pollution and energy consumption, would add pressure for environmental protection (David and Michael, 2014). For the environmental sustainability, the individual activities are essential, but the responsibility of individuals could not be described as primary as the roles of organizations are rather important. This essay is going to talk about the responsibility of individual customers for environmental sustainability, as well as the responsibility of organizations. To form the environmental

Sustainability can be defined in numerous ways. According to the United States Environmental Protection Agency, sustainability is based on the belief that everything we need to survive directly and indirectly depends on our natural environment (2015). Sustainability creates and maintains the conditions in which humans and nature exist (United States Environmental Protection Agency, 2015). For the purpose of this proposal, sustainability will be addressed from an environmental aspect, as well as an economic aspect. It is important to discuss the impact that apparel choices have on the environment. Many students may be unaware of how their clothing choices effect the environment. There are many reasons why knowledge of sustainability would

Sustainability and responsibility are two sides of one and the same coin. Today Apparel Industry

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

The human desires are unlimited but this brings some positive to the business. It creates the competition between the companies and lead to the innovation. The consumers will keep on ask for the better items. The companies start to develop the new products to satisfy to their customers. The more advance technology have been create our life becomes more confortable. Throughout the consumerism awareness, the society has a sense to protect the environment for the longer survive. The businesses also create the green products reduce the usage of the resources and longer the business life and at the same

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long

Social responsibility and marketing ethics are natively controversial , continues research in this area represents conflicts and challenges addressed to marketers in respect to socially responsible approach to marketing activities(Laczniak and Murphy, 1993; Smith and Quelch, 1996).The aim of the essay is to explain arising phenomenon of Ethical consumption by the use of related theoretical frameworks, as well as explaining Fair Trade and paradoxes of ethical consumption in