Is Crest Toothpaste Truly Complete? Essay

774 Words 4 Pages
Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible. The makers of Crest, P&G, deliver the first appeal, pathos, through their visual art and a catch phrase. The picture is meant to grab the attention and draw an emotional based reaction. In this ad, many …show more content…
Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible. The makers of Crest, P&G, deliver the first appeal, pathos, through their visual art and a catch phrase. The picture is meant to grab the attention and draw an emotional based reaction. In this ad, many emotions can be derived from the picture of two smiling girls playing cards. Such emotions range from happiness in seeing the girls having a good time to envy for wanting a set of clean teeth like the girls have. In each case, the emotional pull will drive the reader to want to find out more. The next part of pathos is when the reader sees the catch phrase, “life opens up when you do.” Again, the reader is going to have an emotional feel to this at it is written to allow each person to draw their own mental picture on what this truly means. For instance, one could come to the conclusion that life is going to either get better or be more fun just because of having a clean white smile. In advertising, pathos truly needs to be understated as