Is Crest Toothpaste Truly Complete? Essay

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Whenever you drive down the road you see an ad. Whenever you’re on your phone or watching T.V. you will see ads. Ads are all around you wherever you go; it is close to impossible to go a day without seeing one single ad. All ads have one specific purpose, and that purpose is to make viewers intrigued to buy exactly what is being advertised. Advertisers use three strategies to draw viewers to ads, pathos, logos and ethos. These deal with emotions, logic and facts, and credibility. Ads can range anywhere from just words to pictures and if you look hard enough you will be able to locate these appeals within every ad you see. Bauer uses the appeals of pathos, logos and ethos to convince viewers that their hockey stick, the Vapor APX, is far better than any of their competitor’s sticks.

Most people, don’t stop and think how advertisers persuade you to buy their product. After reading Advertising’s 15 Basic Appeals, by Jib Fowles. I’ve learned that advertisers use one or more appeals in their ads, it can be used positively or negatively. While observing the tridents gum ad, it was obvious that the ad contained the need for sex, personification, and affiliation.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

Lastly, logos is at work in this advertisement but it is being used with the audience instead of the company. They must think about the topic that is being presented in the ad and the reasoning behind why someone would make an advertisement about this

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

Majority of all companies become successful in selling their products because they rely on the media to make their product well-known. Companies use commercials that contain a variety of rhetorical appeals, celebrities to endorse the product, and other elements as modes of persuasion to lure their customers. Most often than not, commercials manipulate the viewer to purchase a specific product or use stereotypes to target the product to a specific audience. Laundry detergent commercials are often stereotypical because a woman is usually the main figure that performs such tasks in a typical household. However, Procter & Gamble produces effective commercials that reach to a variety of potential customers. According to Trending Top Most, Procter & Gamble produces two top-selling laundry detergents: Gain and Tide. To produce effective laundry detergent commercials, Procter & Gamble uses male-dominant figures, varying plots, and rhetorical appeals.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

It is also very specific. MAC gets directly to the point in this ad. You do not have to read into it much. MAc appeals to many people, because it is a high quality brand of makeup that is very well known. The ad says, “ag loves MAC viva glam” on the right side of the page. Relating back to the major artistic value that is in this advertisement the font of the main letters looks like she painted it. Grande is holding a paintbrush in her left hand that has paint on it.This makes consumers assume that she has painted it herself. MAC also incorporates small print that has a big impact, a chance of grabbing the attention of a crowd of older customers. The advertisement says, “every cent from the selling price of Viva Glam lipstick and lip gloss goes toward helping men, women, and children with HIV/AIDS.” This specific quote will definitely appeal to a crowd who is very aware of what this disease is and how it affects others. Being it is so charitable, Viva Glam is successful at giving to

Companies like Budweiser and Hyundai had the opportunity to buy extra airtime and produce different commercials to advertise their brand or campaign. However, other companies only aired one commercial and produced a great advertisement. Colgate did a short and informative commercial. This was their first time airing a commercial during the super bowl, so they are considered rookies in the realm of advertisers. Although Colgate’s ad only aired for 30 seconds and it barely showed their product, toothpaste, the message was very powerful. Their campaign to save water, Every Drop Counts, encourages their users to turn off the faucets while they brush their teeth because every drop counts. They portray this by showing a man brushing his teeth with the faucet on, meanwhile three different people were able to wash a dirty fruit, pour water in a bowl, and most importantly a little girl was able to drink clean water. During their commercial, Colgate claims that if one person can turn off the faucet while they brush their teeth, they’ll save four gallons of water. While some companies use their money spent on airtime wisely, others make a huge mistake with thinking their commercial will be a viral ad that everyone will certainly

The programming that P&G used was directed mostly at social networks/sites and television media. 101 days before Sochi they globally premiered the “Raising an Olympian” film series. This film series introduced the athletes to the world. To drive more views to their campaign, the launched a viral video “Pick Them Back Up” one month out from the Olympics. Lastly, in Sochi, P&G hosted a Family Home that catered to both parents and only featured P&G brands. This home was the center of all P&G social media content.