Is Ekster A Revolutionary Product?

Research questions are formulated in a study to inquire about variables, both independent and dependent variables, and the relationship between them. Research questions are categorized into two, that is, qualitative and quantitative research questions. Qualitative questions are used in qualitative research like case studies, surveys and action research where the approach is non-numerical and analyses special phenomena that occur in nature. Quantitative research on the other hand is more of a systematic approach with measurable numerical quantities that go through analysis to prove a hypothesis. Finally, the research hypothesis is either approved or disapproved with regards to the results of the analysis (Laureate Online Education B.V.

Qualitative research is not measurable. This is how a consumer believes about a product. The consumer may feel that the color red makes the widget look better than the color blue. There is no measurement for this type of research. Finding out what makes the red widget more pleasing to consumers is the driving force for qualitative research. This type of data is not strait forward and involves a large amount of interpretation from the researcher. Experts are needed to translate the data.

When the company know what the members of their target market, and what they want, they can marketing approach that meets the needs of the design. Research Methods valid market information delivery that are consistent internally, and can be expanded to include all members of their target market. When designing the questions carefully they have to make sure their samples are representative, so that they can improve the validity of the kfc company research methods.

The assumption that making a public campaign only for launching the product will increase the awareness among the people is not exactly true.As we see daily many products are launching it is not necessarily true that we remember all of them.

SmartCard LLC is a company that possesses expertise smart cards as well as magnetic strip technology. SmartCard LLC intends to develop applications and solutions to address the rapidly growing demand for marketing frequency or loyalty programs. SmartCard LLC asserts that as competition increases in the retail sector and other industries that companies will be searching for new ways to understand their customers and techniques to retain their customers. SmartCard LLC’s smart card solutions are a proposed solution to this market problem. The SmartCard LLC strategy is focused on using smart cards for their clients’ frequency or customer loyalty programs and bringing end

The debut of a product into the market termed as product launch. The product launch signifies the point at which consumers first have access to a new product. But when it comes to new products, great expectations can doom products that don't measure up to them. There are more stories of failure than success when it comes to new product launches. Approximately 95 percent of new products introduced each year fail, according to Cincinnati research

There are likewise chances related with a smartcard passage accumulation framework. The essential dangers incorporate those related with saving and securing budgetary and client information. Smartcard frameworks process, gather and store extremely touchy information, for example, approving and handling credit/charge deals, gathering passage installment exchanges and putting away client individual data. There are many dangers intrinsic with overseeing charge installment preparing and related information frameworks including dangers of both inside and outside robbery, the wrongful and unlawful utilization of this information and the risk and advertising worries of not sufficiently sheltered guarding the arrival of client data.

Qualitative Research: driven by asking personal questions to determine why a consumer phenomenon happens. This can happen through interviews and focus groups.

Nowadays, so many high-end brands are coming up with new wallets with many features; lightweight, many compartments… etc. However, companies are more toward targeting a big number of customers. People with special needs such as blind or illiterate can have a customized wallet that could provide more suitable features for them. The main problem in the market we wish to fill is the availability; so many blind and illiterate people are struggling in reading the amount of the bill and then they end up by being

- identify desired market share of the company and of the course of its action

Credit and Debit card processing eco system are undergoing significant change recently due to the advancements in the payment landscape. Disruptive technology in the mobile & ecommerce space has thrown new channels and players in the payment industry, making cards just as another channel to make payment. Traditionally the ‘card issuing’ is managed as a product line on its own from operations and processing point of view. Most big players have dedicated platform, operations

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.

Money is a massive part of everyone’s life. Without it, we couldn’t get anywhere. That 's why we have coins, dollars, and credit cards – a currency. The way we use money is simple – you provide the right amount of money based on the cost or productivity of the product you are purchasing. But there is a new way to actually make a transaction that is different than money. But there is a new way on how you can actually transact that money. Now, with all things being simplified with technology, there is a new way for everything… even for purchasing things. Digital wallets: the more simple way to purchase anything, anytime.

Monetary transactions have been played in crucial roles since centuries. People has been adopted various payment methods for transfer monetary values freely for their targeted party or parties. Now a days, people not only transferring their assets by physically currency like notes and coins, but also they have adopt using plastic cards or even virtual money within their daily activities such as buy things in the flea markets, paying train tickets or parking tickets, buying antiques from eBay and so on. It is required to identify the basic payment method that exists within the mobile environment before further investigations.

Probably now, Flipkart Ltd is being considered as the India’s largest electronic commerce firm among all other online retail stores. After the sudden shut down of its payment gateway PayZippy 18 months ago, it has now again launched the online mobile wallet option or rather the ‘Flipkart Money’ recently for its chain of consumers throughout the country. Flipkart money is accessible in every mobile operating system Android as a mobile wallet app. The re-launch of this mobile app is actually powered by the company FX Mart Pvt. Ltd. The development of this app comes after Flipkart acquired this company last year. The initiatives were made in the month