Is Evidence Important For Advertising?

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

When companies target consumers who are uninformed, they feed lies to the consumer, tricking them into buying something that they didn't want or even need. An example is when fast-food restaurants advertise a humongous burger. A consumer is intrigued with the size of this burger.But when they eventually purchase this burger, they are unsatisfied with the comparison of the advertisement and the actual product.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Advertising is protected by the First Amendment of the United States constitution. Conversely, advertising requires less control from the First Amendment, but requires the majority of control from the government and most importantly, the Federal Trade Commission. The Federal Trade Commission controls the content and images that are being advertised to consumers that seem to be exaggerated or just plain over the top. With that being said, false advertising is one of the biggest rising issues amongst many companies, celebrities, business, and much more. False advertising is when an individual(s) attempt to betray consumers into believing they are purchasing an absolutely amazing product, when in reality, they are

Advertisements are an important vehicle designed to promote or help sell a product, service or idea (Young, 2014, p.35). As a dimension of IMC, advertising is “…most often associated with offenses that attract attention from critics and regulators alike” (Young, 2014, p.34). This can be

An unethical issue arises when an advertisement focuses on people who do not know about the information about the product, as well as its side effects, and the advertisement tries to misleading them. An example of unethical consumer sovereignty practice is the marketing of infant formula to those unknowledgeable mothers living in less developed nations during 1960s and 1970s. Those advertisements tried to promote the infant formula by sending out milk nurses, who were actually sales persons dressed up in nurse uniforms, to demonstrate the product and recommend those mothers to feed their babies with the infant formula. They misled the fact that breastfeeding is a better alternative choice. As the result of being uninformed mothers, higher numbers of sick and malnourished babies were reported due to the drop of breastfeeding and over blending the formula (Nwachukwu et al., 1997). Hence, it is unethical to market on unknowledgeable group of people as this kind of advertisement fails to reveal the true fact that the consumer should know.

In the United States, The FTC (federal Trade Commission) has the authority to impose penalty against advertisers whom violate Federal Standards for truthful advertising. The FTC considers a message to be deceptive, if they include statements that are likely to mislead reasonable customers and the statements that are likely to mislead reasonable customers and the statements are an important part of purchasing decision. A failure to include important information are also considered deceptive. Also, the FTC also looks at so-called “implied claims,?” Claims that you don’t explicitly make but that can be inferred from what you do or don’t say.

Three ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

As people continue to live with advertisements, they may alter who we are in some aspects of life. In Eric Schlosser's acclaimed book, Fast Food Nation, the "Kid Kustomers" chapter puts the spotlight on children's advertising, how it affects them, and what Madison Avenue does to achieve in such a field. Schlosser notes that advertisers persuade children by convincing them into various nagging tactics [to be continued]. [Elaborate on Schlosser's excerpt in no more than 2-3 sentences; reflect back to my early years of computer use, notably when my parents scolded me for going into a questionable site]. Keep in mind that kids are not the only ones to be easily persuaded by advertisements. The most vital weaponry advertisers use to snatch kids and adults likewise are — simply put — words. American linguist William Lutz presents "weasel words" in his article, "With These Words, I Can Sell You Anything," and how advertisements use these manipulative words to cheapen the lives of consumers. Words like "help," "virtually," "new," and much more to list, easily convince people to believe that some products will do as advertised. For the most part, the ads for those products are dishonest as their words mean nothing in truth. The trick with "weasel words" is they lead consumers into a fantasy, and typically they will not be able to make this distinction. Companies can be hit by lawsuits depending on the context of their ads, however they will continue to trick consumers into believing the life-changing, but hollow potential of their products in any case. On the whole, advertisements shape us as individuals in some circumstances as we regularly take them for

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.