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Fast Fashion Research Paper

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Is Fashion Running Out Of Ideas? Is fashion really any different today than it was over 40 years ago in the swinging 60’s? It must be, surely. So much in this modern, fast, moving world has changed over this period. Today’s laptop computers would have filled a large room 40 years ago; the Internet didn’t even exist. Materials such as Lycra and Spandex were unheard of. It is true that modern materials and techniques have brought today’s fashion designers, manufacturers and retailers greater flexibility and opportunity to experiment than ever before and yet are the clothes they are producing really that much different to way back then? Just look at this year’s magazines, the high street shops and out there on the streets – polka …show more content…

Changes to fashion, like those to the world around us hardly seemed to pause for a breathe during these days. But as the 80’s came to a close and into the 90’s, fashion, like so many other areas of modern popular culture, seemed to stutter and stall, to get bored and repeat itself. Fashion became formulaic and obsessed with churning out mass clothes for a mass market. There seemed to be a blandness and repetitivity to so much of life, tweaking it here and there but playing it safe in the mainstream. So was it really that surprising that over the last 10 to 15 years we have seen so many fashion ideas from these earlier exciting times repeated and recycled. This year, miniskirts and high boots are back; in previous years it has been everything from flares to low cut jeans. Will the future be any different? Perhaps it isn’t so surprising to find ourselves in this position. We live in a global market – everything happens so fast. In the 60’s fashions seemed to last for several years before gradually changing. Today we see fashions changing several times in a single season. The market place has become amazingly sophisticated. High street stores can produce cheap copies of high fashion ideas within weeks of them hitting the catwalk. The public has become ever more used to getting what it wants

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