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Is Franchising Increasingly Being Used By Franchisees As A Form Of Business Start Up?

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Why is franchising increasingly being used by franchisees as a form of business start-up? Firstly, I would like to put some light on the trade market that was there is late 1800s and early 1900s. This was the time when businesses used to trade within their countries only. Slowly businesses started growing. This was the time when the entrepreneurs started trading globally. Hence, in 1950s the growing of businesses internationally was termed as ‘Globalisation’. Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange (http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml). Globalisation has increased trade internationally. Firms which were national firms are today Multinational Companies. Globalisation has rapidly increased in the last 50 years. Hence globalisation has resulted in increasing demand of the products, hence benefiting the economies of scale. As there is an increase in investment by the companies, there is sharing of knowledge and technology between the countries. It has also helped to reduce unemployment all around the world. But like everything, globalisation also has its disadvantages. As countries are becoming more and more dependent on each other, a bad economic shock in one country can affect the economy of other countries as well(http://www.economicsonline.co.uk/Global_economics/Globalisation_introduction.html). It has also

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