Is Google A Good Business Model? Essay

A rapid surge of innovation within the past several years has allowed us to synthesize the renowned global communication network known as the Internet. This immense network is comprised of billions of webpages, several search engines, and of course, malicious content and scams. Although the Internet was inaccessible to majority of the people in the past, it is estimated that there are over 3 billion internet users in the world. This accounts for over 40% of the world population! However, with such frequent usage and advancements in technology, hindrances are inevitable and bound to occur. In his critical essay, “Is Google Making Us Stupid?”, Carr asserts that common users are blinded from the detrimental effects of search engines such as Google.

Google has proposed an agreement with representatives of authors and publishers to host a massive digital library. This library will consist of mostly books published in the United States. Google will make digitally available new and old books. This catalog will include books that are no longer in print and “orphan” texts (books where the copyright owner is unknown or contact information is unavailable).5 The texts will be available through search engines, for individual sale as electronic-books, and with database subscriptions. If the Google agreement is approved by the Justice Department, ethical issues would come into question. The issues addressed in this paper include whether the agreement creates a “legally sanctioned cartel for

If you’re hoping to boost your presence across search engines, there’s no use in placing all of your bets solely on organic/paid search, PR or social media in order to get the level of visibility your business needs to become successful.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

We will design the site with Google in mind, however a further online marketing campaign using search engine optimization (SEO) is strongly recommended at some stage in the future, in order to maximize the number of visitors to the site.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?

The worldwide business world is experiencing differing level of changes and the pioneers, today, are confronting the major dilema about the straightforwardness they ought to keep up with the adherents or colleagues. Today 's business condition is described by unmistakable cases of dishonest practices and continuous mergers, acquisitions and cutting back, the adherents ' trust in their authoritative pioneers has turned into an essential issue. When we work for an association, we need straightforwardness in the work environment culture other than the requirement for professional stability and professional success. Google Inc is a gleaming case of straightforwardness in the work culture. In the organization, sharing data through week after

Even still, Google accounts for 75% of external referrals to most websites. Webmasters are lining up to bid on search words and position on search hit lists. Get on the wrong side of Google,Inc. and you may find yourself penalized by Google and traffic suddenly disappears.

Sergey Brin and Larry Page met in spring 1995 at a gathering in Stanford University. Between January 1996 and December 1997, they created "BackRub", the precursor of Google search engine. The objective was to better organize and huge amount of data on the Internet. Eventually the name was changed to "Google" to signify the immense amount of information that resided on the Internet. Google is transformed from the word googol, referring to 1 followed by 100 zeros.

Google is well known to everyone. No matter if you are young or not so young, computer savvy or not, Google’s name will undoubtedly pop up in when discussing computers. Google continues to grow swiftly every day. It began in 1996 with the meeting of Larry Page and Sergey Brin at Stanford. Larry, who was 22 at the time had graduated from University of Michigan and was considering attending Stanford. Sergey, who was 21, was assigned the task of showing Larry around and although it has been said that they failed to agree on most everything they became firm friends.

A cross-functional organizational structure i.e. a matrix organizational structure such as Google could typically have three main characteristics:

Actually Google Inc. was established from garage house in 1998 by Sergey Brin and Larry Page who were graduated from Stanford University in computer science. After World Wide Web conference in 1998 they received fund about $30 Million. Google went public in 2004 with $1.6 billion rising. Enhanced by its search engine algorithms, has a lot of partnership companies around the world. By 2006 it started acquiring other companies like YouTube for $1.65 billion. It is probably the world’s best-known company for pioneering the search engine for the internet users of the world. Furthermore, Google playing a main role in some information technology innovations that have put in its chain of products including Alphabet, Google’s core search engine, Google Docs, Gmail, Google Drive, Google+, Google Translate, Android mobile operating system, Chrome OS, Nexus devices, Google Pixel, Daydream View, Cloud Computing, Google phone.

From the analysis this table it is clear to see that since Google was launched they have gone from strength to strength. They have continuously added new innovations to exceed their competitors and gain such a large market share. (For more information on their competitors please see section 2.3, of this report). The major innovations which have had such a great impact on the industry include “Google’s increase in language versions” (www.google.com) this enable users around the world to search in their own language rather than English. This opened up the market available to Google and subsequently they opened up many R&D departments over the last couple of years worldwide which will aid their innovations.

The article has been formulated to analyze Google Inc. as a business. Google Inc is one of the corporations with the remarkable stories of how a simple innovation can be turned into a global corporation with the right set of skills. Google Inc. specializes in the provision of advertising, search, hardware products, operating systems, and enterprise (Google Company, 2015). The paper analyzes the management approach, formal structure, and functions to assess the areas that can be improved to achieve additional success.

Certain things Yahoo has to offer show’s that there’s still room for growth with Google. Yahoo has its own question and answer forums, where users can ask other users any question and receive responses. Yahoo also has a careers section. Those who are looking for a job can use yahoo has a resource. There are so many more uses that Yahoo has to offer. They have their own finance, politics, fashion, travel, dating, sports and even top stories that are trending now. So even though ad words allows you to reach your target crowd more directly, Yahoo offers a site with many different uses and purposes which may in turn drawn in larger and more diverse crowds that would use their search engine as a result. These are all areas of opportunity that Google and it’s advertisers may be able to benefit from.