Is Google Too Big Rhetorical Analysis

For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.

Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.

The internet has made an immense impact on every generation since its existence as it continues to grow throughout time. Its effectiveness is prodigious; the internet allows people to gain information that once took days to retrieve it in a few minutes (Carr 1). Writer Nicholas Carr, in his article “Is Google Making Us Stupid?”, explains that the use of internet and technology causes harm to people and their brains. Carr’s purpose is to address to internet users that Google (or any electronic helpers) is making them “stupid” and lazy because it minimizes their concentration and willingness to think. He attempts to adapt to his audience, dedicated internet users, as he uses the rhetorical appeals to try to convince them of his purpose. However, this was not enough. Nicholas Carr’s article, “Is Google Making Us Stupid?,” is ineffective because of his poor use of ethos and logos despite his good use of pathos.

The purpose of this analysis is to examine the rhetorical appeals(ethos, etc.) of an argument presented by two different authors who have written about the subject of how technology is affecting our lives. In the article, “Is Google Making Us Stupid?” by Nicholas Carr, he describes how over the years, using technology has evolved his way of thinking in a negative way. On the other hand, in the article “How technology has changed our parenting lives” by Christine Organ, she promotes the use of technology, for it has improved her as a parent. This paper is to examine the rhetorical appeals of ethos, pathos, and logos found within each of the two articles. While each author had a different viewpoint, their rhetorical appeals show both similarities and differences.

In the article, “Is Google Making Us Stupid”, the main argument the author, Nicholas Carr is trying to make is to explain how the Internet becomes our only source of information. Carr is also trying to warn oncoming generations in how the Internet has affected our ability to read long pieces or to be able to retain information for a long period of time. Carr provides personal experience, imagery, and a professional analysis that is backed by research to hook the audience in and persuade them that in today’s society, the Internet is only causing problems rather than any solutions.Throughout the article Carr provides an abundant amount of rhetorical modes by giving examples and studies from different organizations . Carr gives an insight on the positive ways the Internet had influenced his life.

The internet, in short, is our everyday savior when in distress. Technology is our main source of communication in the 21st century. However, according to Nicholas Carr’s “Is Google Making Us Stupid?”, published in the July/August 2008 issue of the Atlantic, the internet is reprogramming his memory, and remapping his neural circuitry. Carr accuses the internet of taking away his focus and concentration.Even though Carr uses logos intensely and multiple rhetorical approaches in convincing the reader of his point of view, he fails to make a logical, persuading argument for multiple reasons.

Technology has changed how the world lives today, but technology always hasn't been around. Every year technology surpasses the next with the latest, fastest and reliable stuff. Marketers, producers and authors use Aristotle's three appeals for advertising and attracting more customers. Authors use Aristotle's three appeals to target readers by channeling in emotions, being logical and having credibility.

Nicholas Carr is well known American writer who has written article and books based on business, technology and culture. In 2011, he was the finalist for Pulitzer Prize in General Notification for his book The Shallows: What The Internet Is Doing To Our Brains.In Nicholas Carr’s article “Is Google Making Us Stupid?”, he wrote for The Atlantic on Jul 1, 2008. It's very plausible, complicated and persuasive article. The article makes many believable connections to every day's life, compelling people by using metaphors, staying true to the point and using different rhetorical approaches.

General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For

Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Beginning in the 1990’s, the world has witnessed a tremendous growth in the World Wide Web. This boom has resulted in an unstoppable technological revolution that continuous to change our lives. The 20th century has blossomed with the rapid expansion of the Internet. Yet, this expansion has brought with it both, opportunities and challenges; particularly, in the “dot- com” industry. As a result, companies of all kinds employed the Internet as a tool to expand their business reach. For others, the Internet was a new “gold mine” that gave birth to a multi-billion dollar business, named “Google”.