Is It Irrational For Companies?

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Is it Irrational for Companies to be Marketing to Children? Companies have been marketing to children for an abundant amount of years. Nevertheless, is it ethical for companies to be targeting children in order to sell their products? As a result, companies have been doing well economically from marketing to children, however, on the opposite side, marketing is affecting children emotionally and it has had a negative influence on their well-being/health. First off, marketing to children has become a favored way for companies to succeed in earning money. Since marketing to children has become an efficient way for companies to get children to buy their products, the income of the amount of money companies make from children has dramatically increased throughout the years. To illustrate, in ‘’Study Shows Fast Food Companies Aggressively Market to Kids, Minorities’’ to explain the amount of money marketers spend on marketing to children, Wartman states ‘’Indeed, the $4.2 billion dollars spent in 2009 on advertising by the fast food industry is working… 40 percent of parents report that their children ask to go to McDonald’s at least once a week and 15 percent of preschoolers ask to go every day’’ (Wartman). In this quotation, it is clear that companies are wealthy, they spend an excessive amount of money only to provide advertisements. This technique of advertising works well since it is proven that children want to go to McDonald’s every day, that is because McDonald’s
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