Is Marketing Art or Science

Marketing: the process of planning and executing of a product, its pricing, its promotion, and its distribution. In addition marketing attempts to manage customer relationships in ways that benefit the organization and its stakeholders. Marketing creates UTILITY (want-satisfying power of a good or service) through the exchange process. Time Utility – Availability of goods and services when people want them. Place Utility – Availability of goods and services at convenient locations. Ownership Utility – Ability to transfer title to goods and services from marketer to buyer. Form Utility – Conversion of raw materials and components into finished goods and services.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

‘Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.’ - Kotler

marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

Marketing is both an art and a science (Kotler, et al., 2013). One of the shortest definitions of marketing is “meeting needs profitably” (Kotler, et al., 2013). A more narrative definition from the American Marketing association’s website describes marketing as the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large (Anon., 2013). Fairfax Media Ltd (Fairfax) runs The Sydney Morning Herald and The Age online Shops (the shop). The shop works to deliver value to Fairfax, its customers and partners, by profitably offering suitable consumer products, whilst providing excellent customer service and satisfaction. This report looks at an opportunity the shop has in working with a leading artist to produce Giclee prints from the artist’s work. It provides the information that could be used in a marketing plan with an overview of the current marketing situation with background on the market segments, the product, competition and distribution. It includes a market analysis, objectives and the marketing strategies. This will help the shop in preparing to launch the product, providing it with direction and focus required to meet objectives.

Marketing can be defined as communication between consumer and producer (Hackley, 2013, page29). This subject is progressing as

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Before making any argument about this I would like to share my own view point

Marketing is a systematic method to the sale of goods, adopted by any business that not-for-profit with a specific message. Marketing is the sector that are used by marketers so that to satisfy customer needs in ability to generate profits in the company in order to meet the business objective.

Marketing is the process by which companies create value for customers and build strong customer relationship in order to capture value from customers in return (Kotler and Armstrong, 2014, p.27).

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.