Is Nike Wrong Or Just Right

Nike has a very sophisticated sustainability strategy. The strategy is based on company’s prospects for future, to ensure that the company remains profitable and reputable, taking into consideration the social responsibility of the company (NIKE 2013). For instance, the strategy is supposed to ensure that the company gains a stable supply for the raw materials for the product manufacturing that will ensure stable supply of the products in the market at favorable prices. The strategy also targets make the company responsive to environmental concerns, aiming at reducing environmental pollution through emissions to the atmosphere (Charter, 2001). The strategy outlines the company

Nike is an American multinational corporation, which is primarily focused in the production of footwear, apparel, equipment, accessories and offering services. Over the past several years, Nike has raised many ethical concerns in the communities in which they operate. They have local, regional, national and global affects.

The ethics of businesses are under more scrutiny than ever before (Bones, 2014). Ethics can be considered as following a code of behaviour agreeable with the context of society and can also be defined as the application of moral and ethical considerations in a business environment (Hurn, 2008). Sport businesses have been targeted a lot more in recent years due to the conditions they place their workers in has become more apparent to the outside world. Nike are one of the world’s leading sports brands but have been faced with many allegations in recent years (Daily Mail, 2011) in regards to the conditions they put their workers in and their ethics and morals have been questioned. This report will critically evaluate the impact ethics has on the business operations of Nike and then analyse the reasons for why ethics impact the sport organisation. Finally, recommendations will be made to improve Nike’s business ethics.

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

The mission of this program is to reduce greenhouse gas emissions. Nike wants to reducing overall material consume so they using waste for good. For example, Nike introduces national team kits made by using an average of 18 recycled plastic bottles per kit. Nike also introduce ColorDry technology which can eliminates the use of water and chemicals from fabric dyeing. The technology also saves energy and eliminates the need for added chemicals in the process. It is helping removing the waste water

Several features of the firm, which have been fundamental to the company’s financial strength, are also instrumental in the company’s sustainability performance. Among

This fact is showing that some Nike departments, especially in Oregon, are giving promotions to schools, teachers, and students. Nike fundraises money to schools for a better

The thing that nike does that is socially irresponsible was how they create their products. Nike has these factories that are located in china, indonesia, vietnam, and other countries as well. Nike’s factories are known to many as “sweatshops”. The reason they are called this is because the work conditions workers/kids are put in.

As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. Moreover, Nike focuses on working with long-term, strategic suppliers that demonstrate a commitment a safe working conditions to their employees (Nike, Inc., 2014).

Nike has done a lot of great things throughout the entire world. They have been able to provide jobs to over 44,000 people all over the world (Roach, 2015). They have given some children at the OHSU Doernbecher hospital the opportunity to design a shoe of their choice to be sold to the public (Doernbecher News, n.d.). In fact, 100% of the profits from the sale of the Doernbecher shoes goes to fund research and help children with diseases and illnesses (Doernbecher News, n.d.). With the many positive things Nike has done to help people around the world, they have also been accused of many negative things. Since its inception, Nike has been accused of manufacturing many of their own products such as shoes and

They have created more sustainable products such as t-shirts made of recycled polyester and recycled plastic bottles. Recycling old shoes into new ones. Nike started numerous charities and has donated millions of dollars to organizations to help repair Nike's image. Nike must continuously work towards the enforcement of their corporate social responsibilities that they have presented to their suppliers at the same time they must remain competitive in the market place.

The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product.

Nike, the world’s largest and leading innovator in athletic footwear, apparel, and equipment, is considered to be the quintessential global corporation. The company was founded in 1972 by Phil Knight, a former track star from the University of Oregon. Their company logo, “Just Do It”, has become one of the most recognizable marketing phrases throughout the world as well as their celebrity sponsors, which include Michael Jordan and Tiger Woods, are also some of the most recognizable athletes. In 2006, Nike employed an estimated 650,000 people in 600 different factories scattered throughout the globe and had an annual revenue of

I had no clue that Nike was so into social responsibility and it is extremely impressive what they have done already. From using plastic bottles in their clothing to turning their old shoes into rubber mats at playgrounds, they have a huge impact on the world around us.

Based on virtue ethics, an action is ethical if it aligns with good character (Lawrence & Weber, 2014). Despite being limited to a set of defined good virtues, Nike can still be analysed based on virtues it has contradicted. Nike has contradicted ‘Honesty’, ‘Courage’, and ‘Justice’ by not disclosing and resolving the poor working conditions in the underdeveloped countries.