Is Puma Inc an Ethical Company? Essay

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Is Puma Inc. an Ethical Company? Business ethics simply can be defined as the application of business values in the business practice of a company (Seawell 2010, p. 2). For a multinational company, business ethics is one of the critical aspects need to be taken into account in business decision-making processes. Failure to give attention on ethics may bring consequences on company’s reputation (Meyer & Jebe 2010, p. 159). The company is expected not only to pursue its own profits but also contributing to the environmental and social welfare of the community where it operates (Svensson & Wood 2008, p. 308). Puma Inc. (Puma) is a multinational sporting goods company which designs and develops footwear, apparel and accessories. The Puma…show more content…
The purpose of this essay is to assess whether Puma can be considered as an ethical company in conducting its business activities. Environtmental aspect Global warming, water pollutions and droughts are some environmental problems facing by human beings recently. Besides because of humans’ behaviour toward their environment, there is no doubt that factories also take part in polluting it. Thus, they morally oblige to involve in addressing these environmental problems and preserving and protecting the environment from further destruction. Business should take part in giving the solutions instead of being a part of the problems (Hoffman 1991, p. 137). As part of its commitment to contribute to creating a better world, Puma implements a program named Puma.Safe Ecology, which is focused to environmental issues (Puma 2012, p. 15). It acknowledges that all aspects of its operations need supports of natural resources, such as fresh water, clean air and land, and more or less bring impacts on them (Puma 2012, p. 37). Thus in its code of ethics, the company is aware of its responsibility to protect the environment from damage and to run its activities in line with the concept of sustainability (Puma 2012a). This principle of protecting the environment is also adopted to its supplier’s code of conduct (Puma 2012b). The Puma claimed that it made serious efforts to address environmental problems dealt with

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