Is Service Marketing Different Form Product

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.

Marketing principles made a fast swift from the conventional methods to the modern marketing. From the literature, we can marked the shift from product centric view to customer centric view .i.e. from” inside-out to outside-in”. This made an outstanding shift from Mc Carty’s 4p concept to value based marketing. Emphasising this shift the Piercy(2009)imprint that marketing is a set of management activities that define ,create and deliver value to the customers.

Marketing include 4 Ps for marketing mix that is product, place, price and promotion. Product is the good, which is the company want to

Beckwith divides the book into eleven main topics and ends it with a “summing up”. The book mainly talks about what the marketers need to know to sell their services. This book begins with the main problem of service marketing. It then suggests how to learn what you must improve, with examples of techniques that work. Later it talks about the service marketing fundamentals: defining what business you really are in and what people really are

There are four distinctive elements to services that can significantly influence the marketing programs, often referred to as the four I’s of services, and they consist of:

Marketing is a process by which a product or service is introduced and promoted to potential customers. One’s business may offer the best products or services in the industry, but none of the potential customers would know about it. For a business to succeed, the product or service it provides must be known to potential buyers. Marketing is the core for any business to succeed.

The term Marketing refers to the actions taken by a company or a business to research the market, advertise, promote and sell their products and services. Marketing has many components and is a huge revenue builder to companies than what was traditionally thought. Marketing, arguably, can be considered one of the most important aspect of business. A company risks a product if it lacks marketing skills and is unable to market the product to the consumers in the desired approach. Marketing has been the focus of all leading companies to such heights that it is not just done to sell the product anymore,

The average person may not realize that marketing is a complex network of processes; not just product advertising (Kerin, Hartley, & Rudelius, 2011). One might think of marketing as just the product advertising side of things in the world of goods and services. A large amount of people might not understand that marketing is a much more diverse set of steps, not just billboards and commercials. Marketing is the process that covers product distribution and concepts ranging all the way from realization of consumer needs to satisfaction of the need with a finished product or service (Kerin et al, 2011). This process is covered through the four factors of the marketing mix (Kerin et al, 2011).

Marketing of products or commodities should not be any different from marketing of services, both must be given same urgencies and strategies to achieve success from targeted audience or market. However, the notion of marketing services the same as physical product is not far away, although its actual implementations include the people, process, and proof of the services’ offered as additional to the 4 Ps approach of marketing that goes into the services marketing. Marketing, in general, can be defined as, the process of implementing all plans and strategies including product, pricing, promotion and place (distribution) of products from factory to consumer. Freight forwarding is a service industry that relies heavily on third party providers to assist them to deliver a service to their clients. The major distinguishing factors differentiating service marketing from physical products are also the characteristics of the services’ as a product offered to satisfy a customer’s need from a want in returned for financial gain to the provider. Here are some elements of service-related products that needs to be considered when marketing services; intangibility, Inseparability, variability or inconsistency and perishability. One the other hand, physical products such as cell phone, wrist watches, shoes to mention a few, mostly adhere to regular marketing mix approach due its feel, touch, returnable and possession nature to it. This brief essay also proceeds to explain some of

Middleton 1989, Middleton & Clarke 2001, Holloway & Robinson 1995, Seaton & Bennet, Smith 1994 ) use the term ”product” instead of the term ”service” when they refer to the offering of the company targeted for the customer. Authors often refer to the service marketing literature when introducing the characteristics of the industry but use the traditional marketing management terminology when discussing the product/service.

Hence product marketing involves the creation, communication and delivery of the entity intended for sale to the customer. The product marketing generally follows the 7 P’s of marketing namely: Product, Place (and time), Price, Promotion, Process, Physical Environment and People. Of these the Physical evidence, Process and People are traits found more in a services marketing and hence many not apply in all instances of product marketing.

The 4 P’s of marketing concept has a long and distinguished lineage and is widely acknowledged as the cornerstone of the discipline. Its development is credited to a prolific marketer, E. Jerome McCarthy who proposed the 4P classification in the late 50’s (Schultz, 2001, p.7). Associated with price, product, promotion, and place, this business tool has served as a mantra for marketing managers and those in the marketing field to identify and provide consumer needs (p.7). Researchers established that the model offers a method of managing the functional activities of an organization: the product development, distribution through the channels, the price and margins and the promotional or communication flow (p.7).

Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers