Is Social Networking an Effective Marketing Tool for Fashion Retail?

To have a successful marketing strategy we will look at our competitors and see how it works for them and see if there are ways to improve it to benefit us. We need to see where their weakness lies and try not to follow the same pattern. There are many ways to advertise and promote our business such as:

Imagine this, you’re a business just starting out. You have a solid product that’s evolved over time to which you have developed a key niche in the market. You spent countless hours working on your storefront and developing a professional environment. Your product line is ready for sale and you told all your friends and family about your new store. You open up the door and by the end of the day… you had five people come in. Reason being is that as a small business owner you forgot one of your biggest tools, marketing.

Borrowing from the numerous businesses that use the strategy of improving on already established strategies to create a competitive edge, I have also applied it in my business. When I opened a retail store to sell men and women clothes, I thought it would be easy as I figured people have to buy clothes and I had identified such businesses to make huge profits. I had done my market research well and I was up and running in a few months. However, due to insufficient capital, I had to open the store in a secluded location

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

The essence of my Research Project was to determine the effectiveness of using social media in the fashion industry. It was informed by my interest in social media and fashion. It attempts to analyze the success of social media for emerging brands. The focus of this investigation was further refined by an analysis of the current success of fashion across a range of social media sites. I recognized that my main research would be in the field of marketing because I wanted to see how a different way of advertising is effective. The main researched sources used were interviews and online videos.

6. Budget of your firm: When designing a market strategy, keep the budget of your organization in mind. Remember that 80% of your sales come from 20% of your customers. Shift your focus to the top segment and make sure your plans have the greatest impact when presented to them. List down the activities that need to be done in-house and the activities that you might need to

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

The second strategy I opt would be the Focus on Market Niche. A niche is a focused, targetable part of the business sector. This strategy is implemented

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

One of the toughest challenges of new businesses is attracting new customers. Having an effective marketing strategy in place is a vital implementation in increasing the awareness of your product or service. The marketing strategy section should

Tom's business has become stagnant and he's been looking for email marketing campaign ideas for small business owners that won't take up too much of his time or money. Tom feels that this might be just the thing his business needs to boost sales. However, Tom doesn't quite know where to begin.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

It takes vast amounts of time, effort and persistence to successfully complete a campaign regarding search engine optimization. If you are attempting to optimize a website for a business that you own, I can assure you that your success rate will very drastically. Running a business in itself takes up large segments of your time. If you are not a seasoned professional you will spend a large portion of your time researching different search engine optimization methods and tactics. With the evolution of internet search engines the SEO industry has grown drastically. By this I mean that there are many different perspectives when it comes to optimization. With your website only being crawled every five

Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.