Is Sustainability A Path For Profitability And Competitive Advantage For Small Business?

2832 Words12 Pages
Ibrahim Alojeel
Is Sustainability a path to Profitability and Competitive Advantage for Small Business in America?
“If we each take responsibility in shifting our own behavior, we can trigger the type of change that is necessary to achieve sustainability for our race or this planet. We change our planet, our environment, our humanity every day, every year, every decade, and every millennia”.
Yehuda Berg

I. Introduction
In this era of sustainable development, companies have realized the importance of adopting a corporate social responsibility and contributing their part in the development of environmental sustainability in the community that they are a part of. However, what is interesting to note is that many companies have found the
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by “going green” and adopting sustainable practices as an attractive opportunity for them to reduce their costs and increase their profits. For example, a New York-based mass producer of furniture, Human scale, cut back its carbon footprint only to find out that it also helped the company to reduce its electrical, packaging and shipping costs. Similarly, companies like New Belgium and Aspin Skiing Co. have also found that “environmental conscience wasn 't divorced from critical business need”, meaning following their corporate responsibility can actually benefit them in terms of increased revenues (Kramer, 2013). However, the situation is not the same for small businesses in America.

Small Businesses and Sustainability:
Small businesses or SMEs can be defined as those types of businesses where the total number of employees is less than five hundred and such businesses have much fewer resources than large companies (Russell & Young, 2013). These businesses are a source of growth for the U.S. economy as they bring innovation and new opportunities for jobs in the market. These businesses represent approximately 99 percent of the US employer firms and contribute greatly towards the creation of new private sector jobs. Thus if these companies agree to adopt sustainable strategies, this will not only benefit them but also the entire American economy (Russell & Young, 2013). This makes the

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