The reading and the lecture are both about academic scholars appearing on television. The author of the article believes that appearing on television has some benifits for professor, university and the public in general. The professor in the lecture casts doubt on the claims made in the reading. She thinks, it not beneficial for any of those parties.
First of all, the article states that appearing on televsion is good for the reputaton of the individual professor. It mentions that as thousands of people watche the program, it enhances the professor's importance. The lecturer challanges this. She says, when a porfessor appears on television, he loses his pofessional integrity. Furthermore, she argues that the professor will not be taken seriously