Is Toronto The Most Youthful City Among 25 Cities?

The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as “activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market” (Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into people’s daily apparel. (Refer to Appendix Table 1) Huffington post noted, “people are wearing trendy workout clothes all day, every

Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive brand .Most of their products are design to offer fit, performance and comfort while incorporating both style and function. On another hand, American Apparel

People spend more money on shopping during their lifetimes. Even though, Primark targets shoppers aged 20 to 35. They can still find a proportion of their shoppers in the store aged 40 to 55. Producing good business opportunity for Primark, catering from the young to olds.

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

In the United States of America, being fit and active is an important value of the culture. Many employers give out free gym memberships or encourage their employees to take a longer lunch to go be active. According to Business Insurance, many companies in New York have been organizing midday dance parties to give their employees some time to get out from behind their desks and move. Feeling good about the way one looks can be an important part of exercise because it promotes higher self-esteem. There is no longer a need to wait until you get into shape to look good when companies like Lululemon are now producing exercise wear that is fashionable. An industry professional was quoted as saying “Our customers desire clothing that they can work out in and then head out into the world.” If clothing fits well enough, then people are going to want to wear it all the time. Although fashion trends are ever changing, Lululemon is always creating new products to keep up with them. According to The Bureau of Labor Statistics, the retail industry is considered a high growth industry. The retail trade sector is the nation’s largest employer. The growth rate of real output for the retail trade sector of the economy is 4.6% annually. From 2004 to 2014, the real output grew from 1.1 trillion dollars to 1.8 trillion dollars. This can be attributed to new apparel companies always entering the

“The era of the $4.99 dress is not going to last forever,” according to Elizabeth Cline, the author of Overdressed: The Shockingly High Cost of Cheap Fashion. The people of America have jumped from making their own clothes by hand to shopping in huge malls filled with tons and tons of up-to-date clothing. America’s view on clothing, however, is starting to experience a change. People are starting to see the dark side of cheap fashion. The people of the United States views on clothing, fashion, and labor have changed over the past century due to the poor treatment and conditions the workers are facing.

Canada’s department stores experienced significant success despite entering the retail market much after stores in Great Britain, France and the United States. After being established in the 1880’s and 90’s, they experienced rapid growth and eventually surpassed major international stores such as Macys, Fields and Wanamaker in sales and store size. This national market domination was far more prominent than anywhere elsewhere in the world (44). Their quick fortune was driven by the innovative use of catalogues and the opening of numerous branches during their heyday in the early 1900’s. This put primarily Eaton’s, but also Simpson’s and HBC, in the spotlight as globally recognized Canadian department stores. These great retail stores had a momentous effect on the Canadian

No, they don’t all ride polar bears to school, live in igloos, or strictly diet on back bacon and maple syrup, but all Torontonians do have one thing in common, living in one of the best cities in the world. Toronto is the fourth largest city in North America and the largest city in Canada with a population of 2.8 million people (Your City-Living in Toronto). Built on sacred settlements, the city was founded as the Town of York in 1793 and became the city of Toronto in 1834. The city is as diverse as those who live there, skylines and towering buildings surrounded by parks and green space, and modern urbanization projects

The progression of tolerance associated with the hipster image has led the millennial youth to question and remove gender identity boundaries related to fashion. Before the hipster trend the idea of males wearing bright

The argument states that because middle-aged consumers spend a higher proportion of their retail expenditure in department stores that younger consumers and the number of middle-aged people will increase dramatically in the next decade, department stores can expect retail sales to increase significantly. This trend is also the reason why department stores should start replacing products targeted towards younger customers with products targeted towards middle-aged customers. This argument has several flaws, flaws that make it weak, dubious and unconvincing. There is a lack of cogency for two reasons: First, there is no guarantee that the middle-aged consumer in the future have the same buying behavior as the middle-aged consumers today and switching out products in order to be more attractive to older consumers may be

Analysing the SWOT analysis I believe that Primark should pay particular attention to breaking America. As stated America already has similar retailers like Primark that are already hugely popular, Forever 21 is the main competitor as it already offers cheap prices and trendy fashion and is especially popular with the young consumers. Other American retailers such as Ross, T.J. Maxx, Marshalls and H&M are also big retailers in America. Therefore there are many competitors for Primark and therefore will have to come up with some marketing strategy to make sure they are a success in America.

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

This is due to the fact that it has been able to attract an assortment of customers to its brand. Primark also boasts of a high number of employees as a major strength. Due to the fact that the company is known for rewarding its employees well for their efforts, most of them put immense effort in their work to ensure the success of the company (Associated British Foods, 2012; Key Notes, 2012). Furthermore, Primark’s strength seems to be guaranteed for a considerable period of time since it is evident that the company has made efforts to ensure improvement of its various products and services. Other strengths associated with the company includes; distinctive products as well as the company’s background, a wide range of strategic moves that the company has made in the future and continues to make even presently, and the company’s indisputable workforce diversity among other strengths (Associated British Foods, 2012; Key Notes, 2012).

Many investors have questioned whether the growing athleisure trend is sustainable trend or simply just a fad. Part of it success is certainly connected to the rise of fitness conscious consumer

and fashion is progressively obscuring the difference between leisure and active sports apparel. Women in particular have demonstrated a desire for fashionable workout clothing with an increased emphasis on versatility, convenience, fashion, comfort and style appeal