Is a Company Able to Increase Brand Equity for a Product That Is in the Maturity Phase of the Plc?

Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that

The chances of the company’s initiative in regaining its initial image could only be successful if it gives the existing marketing strategy a face-lift. For the company to regenerate the consumers’ interest in the new brands of products, it has to establish a link between the traditional product brand and the current brands.

Consumer behavior can’t just change in a snap. But creating a niche by finding and focusing on very specific markets that might encourage change may do so. Being able to focus on the market that accommodates the company the most can do wonders in bringing out the best out of the company. (Kortney Stringer 2003)

In business marketing, market segmentation and targeting specific markets aids organizations by reducing the risks involved in decisions of how, where, when, and with whom the brand, product, or service will be advertised, directed, or promoted to. Positioning the product or service to the accurate target while controlling the marketing budget are tactics used by marketing professionals to assure reaching the largest target group and controlling costs (Boundless, 2014). Attracting the right customer is the ultimate objective of targeting specific markets by directing the research and efforts in a manner

Consumer needs and demands are constantly evolving throughout our markets. In order to remain relevant to their consumers they establish clear category and brand priorities and define focused objectives. They drive innovation by continuously building on their strong family of brands and introducing new flavors and packages in specific markets. Part of their innovation process, they are launching existing brands in new markets and re-launching or reinvigorating existing brands where appropriate.

One thing that can make or break a company is its brand equity. Brand equity is the value that comes with the familiarity with a company’s branding and the feelings consumers have towards that brand (Brand Equity, n.d.). A company with strong brand equity usually gives consumers a sense of reliability and value; causing a higher inclination to purchase its products. It usually takes

Our hypothesis is that if there is an increased awareness of the client’s location and brand, then our client will attract more customers.

The value given to the brand by the consumer is the brand’s equity. The brand obtains its

One of the biggest issues of marketing today, is developing a valuable brand. Once a company is recognized as a brand leader, the company is able to expand its product line. Some of the biggest industries names are Gatorade, Apple’s iPhone, Google, and even America’s favorite past time: baseball, is learning ways to attract ticket sales to the stadium. Companies spend millions of dollars trying to develop a product line. Brand recognition is the most important part that any company or product can accomplish.

specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. This chapter covers

As a marketing strategy, it helps in developing models through which markets can be distinctly approach as a way of enhancing sales. In the case of Grace Kennedy, the driving factor of market segmentation will be market research. Advancing relevant market research strategies will help the company to understand the market of the new product well. This means that the marketing entry strategies will be eased if the segments are well defined. For a start though, the market strategies that will be employed will be restricted to the domestic market and later expanded to include other larger markets for the products. There is need to determine the segment markets of the product to be introduced in order to define the product market with an aim to finding the best demographic and behavior to suit our customer needs (Demand Metric Blog,

In this method, brand equity is defined as “the incremental cash flows which accrue to branded products over unbranded product”

Marketing experts concur that brand awareness in any industry gives a business an edge. Creating brand awareness accomplishes a number of objectives for businesses that are seeking to increase revenues in the market place. Brand awareness drive has to be supple enough to grow with the firm and be able to adjust if necessary. Business firm needs to seek to build customer awareness endorse its website and add value (Nathan, 2011).

Step 4: At this point the brand equity has been evaluated, goals set for repositioning and the delivery tool analyzed. The marketing manager should next use the Customer Based Brand Equity framework for direction on ways to revive outdated basis of brand equity or how to develop new sources to achieve the desired outcome earlier agreed upon. Two ways have proven to be effective in rebranding.

these segments thus giving marketers an added leverage so as to market their product more