Is e-marketing an integral component of strategic marketing? Essay

The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or service for customers is of significance. The channels of marketing have been evolving fast with the progress of technologies. In modern society, internet technology has made huge progresses and internet and mobile internet change people`s life to a large extent. Online marketing has become a popular and effective way of marketing. Nowadays, Australian customers, especially the youth, have become used to surf on Internet to buy what they needs. Online marketing allows salespersons to access to target customers effectively at a low cost (Schegg & Murphy, 2003). Customers can also make comparisons and contrasts in the online shops based all over the world (Zhu & Zhang, 2010). The purpose of this article is to discuss three popular issues in the times of online marketing: the online retailer, digital platform marketing and eWOW (e-Word of Mouth). In the first section, the related literatures on these issues will be reviewed. After that, the causes and implications of these three issues

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing

Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively when

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

In today’s society, the internet and other digital media have completely altered the way in which we market products. For the customer, it provides them with a larger choice of products, services and prices available from various suppliers and the means to select and purchase items more readily.

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

With the development of society, e-commerce, a new type of business in Marketing emerges. It stands for Electronic Commerce. Rayudu (2009), the author of E-Commerce: E-Business, states that “E-commerce is a selling and transfer process requiring several institutes. It is a systematic and organized network for the exchange of goods between producers and consumers. The Net embraces all those related activities which are indispensable for maintaining a continuous, free and uninterrupted distribution and transfer of goods.” However, both the advantages and disadvantages exist in this new business type. (p. 1)

Internet marketing is no longer a foreign word but still, many business owners stay far from understanding the true essence of internet marketing nor do they know

Over the years’ internet marketing has grown drastically. Gone are the days when online marketing was only meant for big companies because of the technical aspect of the internet. Nowadays even newbies can engage in internet marketing.

The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing.

But they not only have to provide the information to the clients but also manage the information and keep updating it from time to time. This effective informative website will promote the company’s image by showing its dynamism and innovative spirit and also create brand loyalty. They believed that this will not only represent a step towards efficient relationship but also a way to increase loyalty and show customers that how they can add value. This will also act as differentiation strategy and at the same time reduce the on-site assistance and its related costs.

Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used