‘Is good management essential in achieving organizational goals of organizational efficiency, effectiveness and productivity?’

1587 WordsApr 13, 20107 Pages
_'IS GOOD MANAGEMENT ESSENTIAL IN ACHIEVING ORGANIZATIONAL GOALS OF ORGANIZATIONAL EFFICIENCY, EFFECTIVENESS AND PRODUCTIVITY?'_ Management is the process of achieving organisational goals through the four functions of management, planning, organising, leading and controlling (Davidson, 2006: 5). For the reason that management involved with such variety of activities that basically would affect the proper function and the flow of the organisation; consequently, the standard of the management is the direct factor hindering the efficiency, effectiveness and productivity in the organisation. Efficiency means 'accomplishing those goals within time constraints' and effectiveness means the 'accomplishment of the organisation's goals' (Seward…show more content…
Through further research, McDonald's employees work in different parts of the workplace. For example, one employee is making burgers and another serving at the counter. This is very efficient as each employee has a specific role. This enhances productivity. Motivation, leadership, group processes and communication are important as they enhance productivity. The Ford Motor Company is a global automotive industry. It manufactures and distributes vehicles across the world. The Firm also owns other automobile brands which include Volvo and Astin Martin (Ford, 2008: 1). Ford is currently the fourth-largest automaker in the world based on number of vehicles sold annually and is now a market leader in innovation and technology (Ford, 2010). One of the management challenges that Ford Motor faces is it must be prepared to address the fierce competition from other companies within and outside the country. In order to compete, the company must be ahead on cost, quality and service. Also Ford has to constantly innovate through research and development to create new products. This strategy has enabled the organisation to achieve its 'effective' goal of survival and profitability by allowing it to compete not only on the price but also design and quality. This receives academic support from Stoner _et al_. (1985) who states that management requires performance that is both efficient and effective. Another management challenge

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