Essay on Islington Golf Club Case

Their target market is an average golfer, but they should also target good and experienced players, who are the

With your permission, I would like to start my investigation by doing an in-depth interview with you. As the founder, owner, and head coach of the club for forty years, your knowledge and experience will be crucial in creating and implementing new and updated methods that will be practical and realistic. I would also like to interview the president of the club, Tracey Matovich, past president, Carolyn Doherty, and treasurer, Wendy Petersmeyer. Their experience in club procedures and financials will be beneficial in coming up with a feasible report. However, I will need to secure permission for an interview from these individuals, so their involvement is not

4.Hire some low cost instructors (non-pro) that can work for a lower rate and cater to the market segments with lower financial spending power. Some of the instructors should be women to attract the growing women golfer segment. A women professional golfer would be a big plus.

The owners know that there are two major clubs and at least seven smaller clubs in the city. Many of these small clubs have a poor marketing strategy or none at all. Many have poor security and are not safe at all for people to come in at all. We researched this and will use this to bring these people to our club. The decisions will be made between Javan and the assistant manager.

OPPORTUNITIES * Locations allows them to easily attract mall customers * Research indicates local population would patronize a new mini golf course * Competitors do not promote effectively * Alliances with other family oriented businesses

From the back tees, the 18-hole championship course measures 6,855 yards, with a stunning island green on 10. Its’ well-maintained greens and a fun layout make it well worth the greens fee (usually under $30 in the summer), which includes complimentary balls at the range and a GPS-equipped golf cart. For a different golfing experience, try Pinebrook Ironwood Golf Course. It’s short, which makes it great for walking if you’re visiting in the winter, but it’s full of water features which makes for a fun, little

In, “Why Booming Distance is Ruining Golf,” the author, Ben Alberstadt, explores the idea of how “shot-making” on the PGA Tour is now non-existent and it has become all about monster drives and impressive approach shots. The author begins by stating some facts that show how driving averages are increasing at an unsustainable rate. In 2011 the PGA tour average driving distance was 290.9 yards and three years before that it was around 287.3 yards. Alberstadt continues with, saying that golf ball distances have also gone up which in turn is costing courses money. This

Clubs that provide a higher standard of service creates a need for a more experienced staff that understands and can deliver products and services. These clubs do have a few similar positions in common, but given

Taking a 15-minute drive on a golf cart in order to find the superintendent is a common occurrence. Starters and rangers need to keep in touch with the clubhouse to maintain a smooth flow of players around the course. The rangers have expressed an interest in being able to call the clubhouse for advice and support.

In most cases, there is a flat green path between the hole and the player, but there has yet to be a golfer proficient enough to utilize that fairway every time, requiring the player to cope with the treacherous obstacles that lie in wait for every errant shot.

To Build the management-research question hierarchy we will first start with the management dilemma. In this situation I see the management dilemma being, the need to attract more membership to support the new renovated facility and to account for the growing age of their current membership. Apparently AT&T purchased NCR Corporation and provided them a 4 million dollar loan to complete their renovations. Their immediate goal is to bring golf memberships to 680 and to increase social memberships as much as possible. The management question

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

Since the age of four, when I was barely old enough to swing a putter, I have loved the game of golf. My dad, passing his love of the game down to me, would take me out every Sunday to Woods Edge Golf Course in Edgewood; he taught me the ins and outs and the dos and don’ts of the sport. One of the earliest memories I have of these trips to Woods Edge is being a mere couple of inches from driving the cart into a pond while dad was teeing off; this would definitely be considered a don’t in the world of golf. I received my first set of clubs for Christmas when I was eight and a year later, a pass to Pin Oak. Boy was I thrilled. I began to golf by myself and learn my own lessons through my experiences on the course. But as I grew as a golfer on my own, my dad was still there tweaking my swing in the back yard and taking trips to Edgewood with me. My dad is a big reason why I have a passion for the game of golf.

| Weakness * A lot of other Golf courses * Older course * Members not pleased

The manager of City Technologies has approached our company to discuss and plan the company’s annual seven day event, which will include a two day Pro-Am golf tournament to an appropriate location outside of the UK. The trip will be for 16 people, which will be arranged and paid for by City Technologies, as well as a further 20 golfers from other companies who are making their own arrangements for the trip. Places previously visited include Spain, Scotland, Ireland and California, which reduces the number of places they can visit. We must also look at the option of sending a member of staff as a group leader and the costs involved. I will choose three destinations for the manager’s report, as well as a customer care plan, and