Issue in Strategic Management in Vietnam - Vinamilk Case

This is an individual essay where the researcher is assigned to discuss about the importance of marketing mix especially in the foreign market. The theme of the given topic refers to use the example of Vegemite. It is actually a food paste that is prepared from the leftover yeast extracts of brewers. It mixes lots of other spices and vegetables in this food pastes. The main subject of this essay is the marketing mix. Before understanding it, a discussion about the market research is important here. In an international business market research becomes more important, because the loss factor appears more crucially here.

Malaysians are now living their life more with health concern which everybody understand the importance of consuming milk to gain calcium and to strengthen the bones, so the demand for Dutch Lady milk has been increasing tremendously. The fact that Dutch Lady has been struggling for the company underproduction issues as they cannot cope with the problem of demand is actually more than supply. In order to stay competitive in the market the company must find the solution to meet customer demand in the market.

Being in the mature stage of the cycle, the industry still address this several challenges aroused from the said stage. As I mentioned from the Industry analysis, consumers will still need milks in their lives whether they consumed it directly or indirectly. Because milks has several nutrients that our body can naturally get from the said source. The said companies now fortified their milk products with more nutrients that is not usually a components of milk’s vitamins and minerals. It attracts consumers more to buy and drink milk because of their perceived health benefits. Since that it is also a trend in market nowadays that consumers are now healthy conscious about the food products that they bought. In conclusion ,It will all boils down to the company that strives harder to addressed the continuous challenges, those who continuous to be aggressive in communicating

will result in lower prices, more variety in dairy products, and an increase in quality from

Vadilal that has experienced stagnating profits over the past three quarters have a very few options before it to explore. Making things worse for Vadilal is its limited market access with 14% market share in northern India. A 20-year-old family separation restricts Ahmedabad-based Vadilal from selling its ice cream products in southern Indian states, including Mumbai and Goa. This is a major handicap, considering that 25-30 per cent of the country’s total ice cream sales come from these places. One option among for the would be to try and find out why it isn’t making more money; and, thereafter what changes they need to make in their products to make it more attractive option for consumers and to improve efficiencies and squeeze a little

Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created as a premium yogurt brand in the natural foods market and betray those loyal, natural foods customers who made their business what it is today.

In 2007 and 2008, Dannon, the #2 yogurt provider, was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt market, Dannon’s growth had surprisingly slowed. At the end of 2008 Yoplait was the U.S. yogurt market leader with 35.4% of the market dollar share while Dannon only held 28.9% of the market. Yoplait held a competitive advantage over Dannon

The Tavazo company is a family-business which operates in the food industry. Started upon an entrepeunarial initiative in the 1930s in Iran, its business has been developed such as Tavazo now commercializes products such as dried fruits and nuts and operates in activities from growing to retailing. The development has also been geographical as it entered the Canadian market by 2010. Now considering further expansion, the company asks for recommendations to decide of its future strategy. The Tavazos have considered two different strategy lines, which are namely geographical diversification and vertical expansion. The first strategy consists in whether to enter new geographic markets or to focus on the current markets and

When you consume your dairy products, do you ever wonder what cow it came from? Or when you go down the dairy aisle, do you have trouble deciding which milk to choose? The stores we shop at offer so many different types of milks, with different vitamins, percentage of fats and the prices vary.

Food Marketing. Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. In food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant. In addition, food marketing involves other kinds of challenges--such as dealing with a perishable product whose quality and availability varies as a function of current harvest conditions. The value chain--the extent to which sequential parties in the marketing channel add value to the product--is particularly important. Today, processing and new distribution

First time winner of the “Product of the Year” category, Ice-Fili, is the top ice cream producer in Russia. Recently, the company is experiencing tough competition by Nestlé and regional ice cream producers. Ice-Fili’s current problem is its loss in market

The food industry today is deliberate in the way that is chooses to advertise its products. In collaboration with the cunning tact of marketing leaders, they play a major influence in our food environment by configuring our beliefs on what foods

Due to high levels of rivalry in the food industry there is always an incentive to be innovative and continuously improve. There is also always the chance that any differentiation could be copied by competitors. Therefore, innovation remains a huge part of CPK’s

The company’s value proposition or long term vision for the company remained constant from the start up of the company to the initial entry into the CPG market to the expansion of the school meals to the re-entry into the CPG market despite the challenges the company faced along the way. As the company expands its product lines and grows in the school meals business and the CPG market in grocery stores, as long as the brand continues to provide high quality and affordable healthy foods meal and snack to under-served communities and can mitigate against competition, rising costs and deviating from their target families, the company can retain and build a strong value proposition that reflects their long term vision. It may be that by expanding and growth that some avenues the company takes may deviate from the vision but there are many options for the company that can address under-served community needs for healthy options further than just family meals and snacks to areas like meals that address dietary restrictions and the medical restrictions that elderly people have that can be filled by the company and that will add the vision of a trusted, healthy, affordable meal option for every member of the family. This can be further achieved by investing in shared value creation that benefits all parties involved in activities like catering and event hosting and establishing urban farms. These new channels build the brand and are aligned with the long-term vision while as the same time creating economic and social value for the many communities in which the company operates. Furthermore, all these recommendations that were further described in analysis are built on the foundation that the company has built since its conception and further

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.