Issues Over the Costs Of Textbooks

While we are in demand of textbooks for our courses, the closest option for us with the greatest supply just so happens to be the bookstore

Considering with the economic downturn, Barnes & Noble has found the way to offer price discount to all its customers specially price seekers. Since Barnes & Noble was a leading bookstore, it attracted many suppliers and publishers. Barnes & Noble was taking advantage of the situation where it had the ability to access a large customer base to arrange a better price deal from publishers and suppliers. Since it had a power of negotiate the price, it would add more value and strength to its business. The company was able to offer up to 30% off on the actual price from the publishers for hardcover bestsellers and 20% for all children books. In addition, Barnes & Noble offered discount program to its members. All members can receive extra 10% additional on top of 30% to hardcover bestsellers only if they agree to pay a $25 membership fee per year.

Attention-getter: How much money have you spent just this year alone on college? Hold on now, did you include all the fees? Living expenses? Your meal plan? Obvioulsy the answer is going to be in the upwards of thousands of dollars. Depressing, I know! College should be a time where you are truly discovering who you are and what you want to do with your life. It shouldn’t be about how you’re slowly but surely giving your life away to student loans. Oh yes, student loans, the mortal enemy of any college student. The college tuition alone is already high enough to put you in debt with student loans for a majority of your life. There are many things that factor into the price of a college education, some reasonable, others however, are a different story. Today, I want to talk to you about the scam that is going on concerning the price of college textbooks. An interesting statistic by The Huffington Post tells us that the cost of college textbooks has increased 253% faster than the cost of college tuition over the decade. How come college textbooks are so expensive? And what can we do to stop this? Well let’s get into it shall we.

Our survey shows that full-time juniors who commute to campus, who are first-time buyers of the bookstore. Because our application promotes a convenient way to purchase books, our survey proves that these students have a high value of concern for when the books will be received. This is shown by a combined percentage of 48.39%; 9.68% who value convenience a great deal, and 38.71% a lot. Our features such as on-campus pick up will be a highly effective when promoting our application. These students also have a tendency to purchase online, showing that 51.61% say definitely yes. Our phone application allows students to purchase their books on the go and allow commuters the lenience of off-campus purchasing. One of our best options for our target segmentation is that we offer a variety of options regarding rent and e-books. This is the same model the bookstore uses but we digitize it. According to our survey, a majority of 38.71% of these students want a great variety. The most impactful variable is the price. Price is overwhelmingly 67.71% a great deal to this target segmentation and it fits perfectly with our price modeling plan and our app will be price matching with Amazon, Chegg, and other online bookstores. Our target segmentation is going to be first-time buyers, our research shows that 45.16% of these students have never purchased a textbook from the bookstore. It would be unfair to assume they never heard of a college bookstore so the other possibility is that the reputation of the bookstore is well-known to be overpriced and unpopular. Finally, because our application does not reflect the drastic overpricing of the bookstore and capitalizing on the convenience of purchasing books we believe that students who commute and are of junior classification are our best target for maximizing

The number one stress causer of most students is the cost of books. Books can range anywhere from sixty dollars up to around three hundred. In a survey it is shown that students pay up to $1,200 a year just on books! On books. Nothing more. Many teachers pick their books, not the school. Why do the teachers pick some of the most expensive when there are other books with the same information that cost almost half the price? Due to this, many resort to renting books but on some websites it cost just as much as the new price. Though financial aid is an option to help with this overpriced ordeal, it doesn’t always cover

“Marketing Professors’ Perspectives on the Cost of College Textbooks: A Pilot Study” is a paper by Lawrence S. Silver, Robert E. Stevens of Southeastern Oklahoma State University and Kenneth E. Clow of University of Louisiana. It was published in the Journal of Education for Business Volume 87. The first half of the paper starts off by explaining why the cost of textbooks is an issue. They go on to explain different competitors’ textbook have in the marketplace today and how publishers are trying to appeal new customers through professors. The second half of the paper focuses on a study that was done by surveying random marketing professors in the United States. The survey contained questions asking about the pricing of textbooks and how they

And students are forced to either wait for the books to be restocked ,or purchase their books online. when it comes to purchasing a book online is sometimes you can't find the right book you need, but if students are able to find the book, then students would have to wait another week to receive their books. Students that go through this problem in college are being affected by their schoolwork, and students fall behind on class assignments, homework, and study plans. This problem causes students to get a zero on all assignments, and there are projects that come from the book that are due in

Additional-ly, they have to transition around their needs, which may lead to new jobs or auxiliary loans. All of these factors hamper students, and even direct them to drop the course. The high priced text-books benefit book-stores, but not the consumers, who heavily rely on certain books to pass rig-orous courses. However, there are alternatives available the students can rely on, such as online textbooks or used textbooks. The best alternative is to buy the book available on Chegg, new or used at a reasonable price. The decisions are now left on students to either find a way to pay for the books, use an alternative, or abandon the class. Textbook prices truly affect students; they are not able to use the book if they are not able to obtain the

One of the main reasons why college textbooks are so expensive is because they are overpriced. The publishers set the prices. The bookstore has no control. The publishers of the textbooks are in the habit of bringing new editions quite frequently. Most students hesitate to buy old editions fearing that they will miss out on

Apart from my professional commitments, exalting success stories of E-Commerce platforms propelled me to go for my own online shopping venture “BookJugad”. The idea was to sell used internationally-authored books in good condition at the cheapest price. We established an end to end business

2-B&N and the book publishers are changing their business models to deal with the Internet and e-book technology by B&N developing its own e-readable devised called Nook. In order to meet demand and supply, they started to be actively in control of its supply chain by developing,

Better World Books (BWB) was founded in 2002 as a B corporation, meaning it targets successful performance in three fundamental areas: financial, social, and environmental endeavors. BWB has grown successfully since its creation as a small, socially motivated firm to one of the larger, more successful corporations of its kind. Despite the impressive and inspiring performance and growth through creative expansions, BWB acknowledges the changing conditions of the used book marketplace and is pleased to outline a brief review of current strategy and recommendations for supporting operations moving forward.

As students are faced with rising book costs, many won’t buy textbooks. The student public interest research groups are an organization which organizes college students to solve pressing public interest problems. A survey conducted by Student PIRG’s showed that 1,905 undergraduates on 13 different campuses, 2 and 4 year pubic colleges, 70 percent of the students decided to not buy the textbooks they needed for class because they were too expensive. Students struggle on

The seller of digital textbooks will also be saving money over producing hard copies. 32% of the cost allocated to paper, printing and editorial can be completely eliminated along with 22.4% of costs related to bookstore operations and personnel. Bookstores as we know them could become obsolete or transformed into stores that sell tablets, e-readers and software packages on campus. Publishers or sellers will now be able to tap into a more global market with electronic textbooks as the information can be translated into many languages quickly.

Some may think that the only customers of textbooks are the students but that is not the case. There are a variety of customers that buy the textbook before it even reaches the student, someone has to decide what textbook the students are going to be using for which particular course. Business school curricula is changing and therefore their textbooks needs are changing, they want textbooks that cover a variety of information and data in one single, easy to transport textbook. Some school that were moving the modular course structures wanted books that were easy to cover in a course that lasts sometimes as short as a week long. And now, more and