Issues and Opportunities for Classic Airlines

2364 Words Feb 7th, 2018 9 Pages
The work of Plunkett Research Online indicates that travel industry expenditures are continuously decreasing while e-commerce is quickly resulting in job cuts. In this regard, Classic Airlines is to employ this reality as an important business sand operational opportunity to effectively leverage its operations while also improving its already existing Customer Relationship Management (CRM) system.The company also aims at introducing a more transparent planning process aimed at improving the level of customer loyalty.

Introduction
It is a generally accepted business fact that the cost of retaining a customer is much lower that the cost of acquiring one (Coles &Gokey, 2002). The rapid transformations within the commercial airline industry have seen Classic Airline (CA) experience several challenges in its quest of delivering increased customer value within a leaner consumer budget. The work of Plunkett Research Online indicates that travel industry expenditures are continuously decreasing while e-commerce is quickly resulting in job cuts. In this regard, Classic Airlines is to employ this reality as an important business sand…
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