Issues of Diversity and Commercialization in US College and University Campuses

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Higher Education "I wish that there were some wonderful place / In the Land of Beginning Again / Where all our mistakes and all our heartaches / And all of our poor selfish grief / Could be dropped like a shabby old coat at the door / and never put on again" (Louisa Fletcher) Introduction Unfortunately, notwithstanding poet Louisa Fletcher's desire to start over, colleges and universities in the United States will not at any time soon access the Land of Beginning Again. Those institutions must enact meaningful change transitions from where they exist today, and there is much change that is needed. To wit, innovator and strategic management consultant Fred Buining asserts that higher education is in the "eye of the hurricane," which means that leaders, scholars, and educators are not doing enough to meet the challenges they face. Buining suggests that there is "no critical mass" in terms of the changes that are needed in higher education. Moreover, he believes that while today's student in colleges and universities are getting younger the professors and instructors are getting older, issues like cultural diversity and commercialization threaten institutions of higher learning. This paper reviews and critiques scholarly sources that address issues of diversity and commercialization on college and university campuses. Thesis: colleges and universities are in many respects becoming very much like corporations, and this is truly the wrong direction for higher education

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