Issues of E-mail Marketing Essays

Bawm and Nath, (2014) indicate that email marketing has received the attention of numerous marketing researchers, authors, and companies in the past fifteen years. Yeshin, (1998) explains that email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It is far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. Venugopal, et al, (2012) add that when done correctly, email marketing can be an extremely powerful and effective marketing technique. A medium allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. Fiona and Doherty (2012) conclude that e-mail marketing is an important medium of

In the era of technology, online and email customer service has become one of the most important aspects of a business. Consumers are relying more on technology to solve problems and face-to-face customer service is becoming less relevant.

Every body wants to have a enterprise which is each profitable and decent, and electronic mail advertising and marketing is a excellent part of building your organization in the direction of your goals. The usage of the right strategies will make certain which you maintain the customers you already have and bring in new ones as properly. Read on to discover some recommendation you cannot market with out!

Marketing trends tend to come and go, but email marketing is the one constant that has remained a viable and effective method for boosting sales and maximizing income goals since internet marketing began. There are plenty of benefits that come from implementing an email marketing campaign, such as:

The government, that is responsible for protecting citizens, has the power to spy and monitor people. Sometimes, surveillances are useful for catching criminals. Oftentimes, over monitoring individuals may violates personal freedoms and sometimes the government over exceeds its boundaries to obtain personal information. There are four types of privacy-related activities that a federal, state, and local government can have control over. The first activity deals with collection of information of individual citizens. After the collection of this information, a government may store, manipulate, or use this data against someone. Third, this collected information may spread to other agencies. Finally, sharing personal information may disrupt someone’s daily activities and solitude.

Prior research has reported that online consumers are often confused about the pros and cons of cookies, also that most are not able to properly identify what a cookie is (Ha et al. 2006; Hoofnagle 2005). Many consumers are not aware of numerous technologies that they can use online which can reduce the invasion of privacy through cookies, at no extra

The Email marketing is one of the marketing strategies that generate not only business to business leads

A Marketing case study on Cadbury’s new advertising campaign for the Crispy Crunch chocolate bar.

3) Provide solutions to a problem or challenge that your readers will likely have. Most people are surfing and looking around on the internet for things that will help them. If you are the one offering solutions via your opt-in email marketing list, whether that is some product or a service, they are more likely to not only subscribe to your site, but become a customer as well. Remember, facts tell, solutions sell.

1. Bad site navigation: When customers visits a restaurant’s website they expect the menu to be easily located, a tab specifically for the menu perhaps. In this case, Ginga’s restaurant menu was very hard to locate, it required a lot of searching before it was finally located. This is a major flaw for the website as it didn’t allow the user to efficiently locate the information they are looking for hence, causing them to have an unsatisfactory experience (Chaffey 2013).

Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is created.

Internet marketing is a channel that expands business-to-consumer interaction and allows firms to target special interest consumers. Internet communication can reach a target audience with websites, search ads, display ads, and email (Kotler & Keller, 2016). Designed properly, easy to use websites can attract consumers, share information, allow purchases, and encourage repeat visits (Kotler & Keller, 2016). Search ads, whether paid search or pay-per-click ads, and display or banner ads are enablers to gain consumer interest where consumer can click to be linked directly to websites or product (Kotler & Keller, 2016). Similarly, email marketing is an inexpensive method to target consumers. A quick search on search engines Google or Bing will generate Fitbit search ads, display ads, and direct links to their website signifying that Fitbit has a well-integrated internet marketing strategy. One advantage of online marketing is that firms can tailor

The article illustrates some of the common unethical acts that most electronic advertisers execute knowingly. These infringements include: “making untrue claims, bait-and-switch offers … advertorials, interstitial ads, pop-ups and pop-unders, contextual links, and overlay ads” (Spizziri, 2016, p. 1). Spizziri states that companies that indulge in these types of advertisements can foresee negative

Companies have started the trend of collecting such personal information from people as they innocently browse the internet in order to be able to advertise directly to the individual with customized products and services. Regrettably, for consumers, the notion of adopting unethical behaviors when extracting such information from their customers has become the norm. “Companies continually troll for, and exploit, personally identifiable and non-personally identifiable information on the Internet” (Saarigarvi, Karjalutoto, & Kuusela, 2013, p. 56). The internet started as a place where one could go discover and interact without any invasion. Not only is the public losing their discretion from these type businesses, but also they are putting themselves at risk of their personal information being abused. The more websites a person gives their personal information to, the more likely that person will become a victim to possible data breach as well. In 2012, 267 million accounts were unprotected because of an online data breaches (Deighton & Quelch, 2009, p. 7). These data type breaches uncovered an individual’s personal information and that information which can unfortunately, be used to commit many dissimilar types of fraud. The public has become progressively concerned with businesses that run for profit and who are being allowed to collect and sell their

Email marketing is extensively used by digital marketing professionals to create awareness about the business brands, easily communicate with the targeted audience, and create leads/sales in bulk. When you do Email marketing for the promotion of your brand, you have to complete a number of tasks, such as the creation of personalized newsletters, segmentation of subscribers, maintaining the frequent communication with the interested customers/clients, ensuring the timely delivery of newsletters to the targeted audience, etc.