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It Doesnt Matter Review

Decent Essays

Introduction: IT Doesn’t Matter was an article written by: Nicholas G. Carr for the Harvard Business Review Magazine in 2003. The article outlines a situation, not quite as its title suggests, that IT is less relevant that it used to be in terms of a competitive advantage in Industry. This essay will consider what the point of view of Mr Carr is and whether it is a fair and accurate reflection of the reality on the ground. With the benefit of 9 years of hindsight, It’s more of a case of what lessons can be learned and what nuggets of wisdom can be extracted from the article and apply the lessons learned to my industry, Property Sales and rentals. The Article. IT Doesn’t Matter. 2003. Nicholas G. Carr. This article created a bit of …show more content…

Fair enough, what’s it got to do with you though? You are hardly a Google or a Microsoft. I work in the property Industry in Galway. I currently concentrate on Residential Rentals but have been involved in Property Sales for 10 years prior to that. In that time, the industry has gone from a wink and a nod with a paper file under your arm to a business that is essentially IT in all its administration. As I work through the article, it is surprisingly relevant to the experience I have had in the two companies I do work for since starting in my property career in 2000. I studied Estate Management (BSc Hons) in Birmingham from 1997 – 2000 and IT was being rolled out to beat the band. It was probably not long after than that when Carr started to notice the seismic shift in attitudes to IT at the time. The Y2K Millennium bug was making its debut alongside the dot com bubble and IT spend in US was accounting for up to 50% of capital expenditure (US Dept of Commerce’s Bureau of Economic Analysis). Carr was probably giving the environment around him a lot of thought. The Y2K and the dot com bubble came and went. Meanwhile, Birmingham University were buying PCs and wiring the halls of residences with phone/internet lines. At that time, internet access had to be booked at the library reception and only 10 PCs served the students. Nevertheless, we and the University management were aware of

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