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It Gives You Wings. Jose Chavez Cordova

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It Gives You Wings

Jose Chavez-Cordova

Microeconomics 1B

Professor Ed Torres

13 May 2015

Many college students, especially when the final semester is winding down, are caffeine-hungry since they are staying up late at night finishing up finals and assignments. They usually get little to no sleep and quite literally survive off caffeine. Coffee may work for some students, but other students (including myself) prefer a drink that will keep you alert and focused for the long run. Introduced in the late 1900s, energy drinks have been the answer to people needing an extra burst of energy. Becoming increasing popular over the last few years, energy drinks appeal to the younger generation and those who feel like a kid at heart. They also appeal to college students, truck drivers, extreme athletes from all over the world and party animals. Yes, energy drinks have become increasingly popular in nightclubs. As people wanted to experience a new kind of high, they started mixing these non-alcoholic energy drinks with alcohol, giving excitement and fun a new meaning (“A Drink for Today: History of the Energy Craze”). Claiming that “It gives you wings,” Red Bull has made a significant impact in the energy drink industry. In fact, it created it! It was invented overseas in 1984 and the rest was history (McDonald).
Red Bull GmbH (GmbH translates to “company with limited liability”, otherwise known as a Limited Liability Corporation) was founded by Austrian entrepreneur

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