Apple In China Case Study Essay

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. The also sell a variety of related software, services, peripherals, and networking solutions.

Hill, C. (2011). International business, competing in the global marketplace. (8 ed.). New York, NY: McGraw-Hill Irwin.

The SWOT analysis is a tool that is used to identify and understand the internal strengths and weaknesses in an organization and the external threats and opportunities in the market environment the organisation is operating in. Ferrell & Hartline (2011), state that it helps an organization chart a niche that is sustainable in a particular market. It helps the organisation identify a growth pattern or path that would best exemplify its good values and opportunities for the benefit of the shareholders.

Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

Suggested actions include operational ones for immediate actions and strategic ones for a longer period of time in the future so that Apple can still maintain its image in China market. Besides, these specific activities are also prioritized based on the urgency of each one.

Naturally, when there are great gains to be had, there are great risks. A lack of understanding in cultural protocol is a commonly occurring pitfall for foreign, new to market business endeavors. Also, even positives such as China’s size, can commonly be a double edge sword. It is imperative for companies considering international expansion to create a solid entry to market strategy, which evaluates if the firm has any potential in achieve gains in a foreign marketplace.

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

-Variety: offers a large variety of different products in their 5 divisions from clothes to furniture to sportswear

The Intel in China case presents a valid issue. But deep beneath the surface, this case has many other issues associated with the one presented. At the surface it is evident that Li is an emotional worker who puts his whole hearted effort into his job. This presents a challenge for any manager because of the emotional attachment that the employee presents. But the question is whether it is just Li that feels this way in the organization. Perhaps, this behavior stems from other organizational issues.

Today, the economic boom and liberalization in China provides a great opportunity for the foreign companies who want to shift the competition from individual countries to a global level. However, enter this huge market with what kind of entry mode, remain inconclusive. The choice of entry mode into the Chinese market for Icebreaker has a major impact on the success of a firm's international operations. Not only the company will explore a huge potential in China, but also require a big input from Icebreaker,

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Globalization is an increasingly present phenomenon, which influences almost everyone’s life to a certain extent. Our world is more connected than ever, and not just from an economic point of view, but from social, political, technological, and cultural as well. Globalization can be defined, analysed, tackled many ways, but this essay seeks to briefly define globalization, introduce the convergence - diversity debate, and examine the different types of organizational strategic perspectives in China.