It Is No Secret That Google Has Been Declared One Of The

I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along

Google is leading the way to restructure management, so employees can streamline ideas that produce blockbuster new products. They are rewarding their employee with onsite swimming pool, allow them to bring their pet to work, childcare service and all the food are free for their employees.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

For example, Google is an organisation that is widely considered to be an employer of choice.

For a company to have success with top employers, the company needs to have the best employees. The three companies from FORTUNE Magazine’s 2012 list that I have chosen to discuss in the research paper will consist of Google, Build-A- Bear Workshops and The Southern Ohio Medical Center.

In fact, it has secured the Number 1 rank in Fortune’s “100 Best Companies to Work for” for the last four years (CNN Money, 2013). It is however odd that Google was not on the list of Ethisphere in 2013 despite its great culture and leadership. Nevertheless Google has been able to establish its reputation as a company that really cares about its employees and veers away from the traditional method of human resource management.

Google Inc. boasts serving millions of people around the world to “organize the world’s information and make it universally accessible and useful” ("Company – Google."). It has a unique organizational culture that includes high freedom, transparency, stability, and flexibility. Founders Sergey Brin and Larry Page have created a new standard for company culture and success. Through Larry Bock’s book Work Rules!, the google company has had fluctuating levels of success as they learn to navigate this new system of corporation philosophy. Notably, Gmail has been a huge success but Google’s initiative to reward every googler who purchased a hybrid car with $5,000 failed (Bock 324). The company has experienced, however, relatively low failures to their amount of success. They have brought knowledge to many satisfied customers and even produced a mainstream word; people say “just google it!” when they want to know something. Google also shares some of its philosophy with Netflix, another widely successful company.

In 1998, Google Inc., “a company that did not actually exist,” (“Google Inc.” 2012 ) received their first investment of $100,000. This small startup company, originally named Backrub, was founded by two Stanford University PhD students, Larry Page and Sergey Brin, in 1996. What started out as an internet search engine utilized by the students at Stanford University, became the world’s largest search engine in 2000. In just 4 years these two students took a research project and turned it into a profitable business, which is now a part of everyday life for most people in the world. The startup story of Google is an impressive one, but more impressive than that is the environment in which the employees work. According to Jorgen Sundberg (2014) of Undercover Recruiter, “jobs at Google are the most sought-after careers in the Silicon Valley. 1 in 4 young professionals want to work at Google, but fewer than 1 in 250 applicants will ever work at the company.”(¶ 1) According to Pratik Kukreja (2011), it is evident, based on Goggle’s 4% attrition rate, compared to the national average of 29.3%, that employees at Google are satisfied with their job.(¶ 12) Google ensures that the needs of their employees are met, which increases their company productivity, by considering the major life events of their employees and creating a unique workplace culture.

To understand how a firm competes with different firms, one must have a sound idea of what resource similarity and market commonality are. The way a company can compete with other markets through the intangible and tangible factors can be broken down into four quadrants as a source of identifying the factors amongst the rivals. Market commonality is basically the amalgamation of different markets that a firm and its rivals are somehow linked to. The degree of similarity of their interaction in the markets then gives the idea of how fierce the competition really is. (Hitt et al., 2013 p 138) Resource similarity is stated as how much similarity there is between the firm's and its rival's resource in relation to how much of the resource is available and the time of resource there is present. (Hitt et al., 2013 p 138) It is also noted that the business who have same resources and abilities also go on to have similar strongpoints and weak points.

Google’s recruitment team is known for implementing an idiosyncratically intense hiring process. Every year Google receives over 3 million applications. But Google hires about only 7,000 or about 0.2%, said at LinkedIn’s recent Talent Conference by company’s HR boss Laszlo Bock, according to Quartz [1]. It is noticed that the hiring rate is lower than the acceptance rate of the top universities like Harvard, Stanford and MIT.

Google’s corporate values play an integral role in how it is viewed by those inside and outside the company. They reflect its persona and inform decision making. The fact that Google operates in a dynamic environment makes these values all the more important as guideposts as changes happen around and within the company. The three corporate values highlighted by Edelman and Eisenmann (2011) are “don’t be evil, technology matters, and we make our own rules.”

Google’s human relations and human resource management styles have changed the way that companies will be managed in the years to come. Google’s model of motivation and leadership tears down the traditional scientific management theory which focuses on results rather than the employees who deliver those results. The Vice President of People Development at Google stated that the company’s strives “to create the happiest, most productive workplace in the world. It’s less about the aspiration to be No.1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful” (Smith,2014). Google shows employees they are valued and constantly motivates them in the workplace by creating a culture that fulfills their needs in all aspects. The office design, the management style, policies, and perks/benefits all put the employee first.

Google has been known for their unique intrinsic motivation strategies. As Eric Schmidt the director of Google puts it “unleash the nerds and make sure they take their mission personally” ’20 percent time’ is the most popular key

Google salaries are highly competitive which allows the company to keep employees satisfied in this area.

Google is conspicuous, because it is the most popular, but in the industry is one of the most intercepted employers. However, strategic human resources fully comply with business models and Google eyes - among them, the employee does not attracted to the short-term monetary rewards, but from work to support system that can help them to create anything. Therefore, in Google 's work day care and hives have elderly care center, a spa and barbershop, car and oil facilities of check, almost all a technology, obsessed with savage want to worry about in an inclusive parties at least the free form, welfare plan, but the actual take-away cash part is negligible. Google innovation in the stock options system, ensure that all staff are compensated competitive company significant fair growth thanks. Such strong culture and the staff 's work, devoted to technology solutions, not tangible compensation, Google to becoming the first one in there cut their salary and compensation requirement board, because they feel, they will have to pay more money than they need. All staff agreed to emotions, and in 2005-06, the employee 's salary cut formally asked himself. In the same period, 1.43% finish turnover.