It's The Real Thing By George Herbert Summary

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

In addition Herbert devotes the fourth paragraph of his letter to an historical allusion about the slogan and starts it off by asserting that, “”It’s the Real Thing” was first used in advertising for Coca-Cola over twenty-seven years ago to refer to our product. We first used it in print advertising in 1942…” Herbert creates a very egotistical persona for himself, as he gloats over how well the slogan has worked for Coca-Cola and undermines Seaver’s knowledge, which insinuates that he is ignorant.

“Seeing Ourselves” by Arthur Gottleib is an opened form poem that consists of four no rhyming quintains with the exception of the last stanza. The subject focuses on a complicated relationship between a man and a woman. In the poem, the speaker is a man who is having trouble with his love life. The theme of this poem is that one can only fight and battle so much for something they love before they meet the end and give up. The tone begins in frustration mixed with sadness, but in the end switches to hopelessness and gloom. At this point, the speaker has realized that he has been ‘fighting’ for a lost cause.

Technology, the advancement of knowledge and productivity through the application of tools, information, and techniques to create an effortless process, has ultimately lead to the declination of our society and our future. In “A Thing Like Me,” Nicholas Carr addresses the development of technology from the day it was created and how it initiated an immediate impact within the lives of humans leading to an unhealthy dependency. Carr establishes how technology, what was intended to be a tool, has become the “pacifier” of our generation. This “pacifier” causes a loss of freedom, not through the laws of the government, but rather with the values of freedom one holds within themselves. This freedom is the individuality that distinguishes each person from the next, and forms a desire for the development of oneself through the experiences of life and the wisdom that is acquired along the way. Technology has blinded man from this pursuit of self-enhancement and with the advancement of technology occurring daily, there is no resolution. Each day people are confined within themselves and the pieces of technology that will continually limit them in their lives. Freedom is more than just a concept of laws instilled by the government, it is the thought process found within each individual person and their “hunger” to become more. With technology, social media was created and immediately immersed within our lives. The society of today has

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

Herbert, a coca cola executive uses appeal to logic and historical context to convince Seaver, the author of the book “Diary of a Harlem Schoolteacher” to change their slogan “It's the real thing” used by both companies to advertise their products.Seaver replies with references, hyperbole, and sarcasm to state that they aren't changing the books slogan. They both were trying to appeal to their audience, the people who buy Coca-Cola and the book. Whereas Herbert’s letter addressing the issue of both companies using the same slogan. Seavers response is more persuasive due to its use of rhetorical strategies such as references and sarcasm.The letters were made to persuade the audience the who has the right over the slogan that coca-cola used

Does accepting one’s femininity mean having to put on a dress and wear makeup? Does expressing one’s femininity mean having to get married, have babies and looking after the children and their husbands at home? The women today can be so much more without losing their feminism. There was a time when men are to hunt and gather food while women stayed at home and cooked and give birth and look after the children. Nowadays, women are as educated as the men and are able to hold any position that had been reserved for men. Women today are politicians, leaders of countries, professionals and even combat soldiers. Thus, they have proven that they are equal to any tasks. The only reason why they are lacking is probably because of social stereotyping. This is the reason why it is particularly important to empower femininity.

In 1994, a conflict the US couldn't understand, between clans and tribes it didn't know, in a country where there were no national interests, occurred. The Rwandan War of 1994 did not deserve US intervention. There are four contentions on why the US should not have gotten involved in this Rwandan war. The Black Hawk Down incident, how the UN was there previously there, there being no Possible Gain, and having nothing to do with us. Through the examination of the novel, An Ordinary Man by Paul Rusesabagina, it is Obvious that these key points are valid.

In the following letters exchanged between the executive vice-president of Coca-Cola and the representative of Grove Press regarding the use of the slogan, “It’s the Real Thing”, each writer states their stance on why they believe they are have the right to use this slogan for their company. Coca-Cola’s executive vice-president, Ira Herbert, writes in a deliberate tone while also incorporating specific dates, and attempting to spark patriotism in his claim. Richard Seaver of Grove Press, justifies his company has done nothing wrong; however, claims that it will do as Coca-Cola ask. By using sarcasm and specific examples, Grove Press achieves their purpose and sequentially demonstrates why they have a more persuasive case over Coca-Cola.

The book, Nothing like It in the Word: The Men Who Built the Transcontinental Railroad 1863-1869, by Stephen E. Ambrose, is a concise account of the endeavors of individuals who participated in the construction of the first American transcontinental railroad (1863-1869), such as the immigrant laborers, politicians, and businesspersons and their companies. In his descriptions, Ambrose demonstrates two of the significant themes that dominated the construction activities. These are immigration and race relationship. This paper aims at describing the relationship between the two themes as described in Ambrose’s book and the American history during that time. It also looks into how the themes

Product advertising campaigns are detected roughly every day and it is due to the competing businesses that currently exist. The ongoing debate of who will obtain the trade-mark “It’s the real thing”, is a hilarious dispute that occurs between the representatives of a beverage and book company. This debate gets to the point where circumstances are sufficed and it is a longing children's tantrum. The letters of two different personalities representing, two diverse industries, portray two sides of an argument, however, Richard Seaver’s reply to Ira C. Herbert is a notably more commanding letter that emphasizes onto its true claim and does so through his distinct use of rhetorical devices and strategies.

Alfred Hitchcock adapted Richard Hannay, the main protagonist of The Thirty-Nine Steps, to favor the audiences of the 1930s, in doing this Hitchcock left out vital characteristics of espionage that John Buchan had introduced in the original book. In mid abyss of the World War I, John Buchan published his sixth novel, The Thirty-Nine Steps, a book that capture the adventures of young man, Richard Hannay, whom with no previous intelligence experience ran through the countryside trying to stop the inevitable World War I. This book was among the first popular intelligence books during this era, giving the reader a thrilling read, while giving them a break of the bloody massacres that were occurring around them. Among its more popular audience,

In the novel, The Stranger by Albert Camus, Meursault the protagonist, becomes drawn into a “senseless” murder that has to face the absurdity of life and because of his actions, Meursault is presented as a danger due to his lack of “morality” to society. Meursault who is not able to take control of his life but respond to what life offers him believes in the simplicity of life. He tries to understand the living through logic and objectivity, which ultimately turns futile, as he himself cannot maintain proper control over his thoughts and emotions. From the interactions between Marie, to the murder of the Arab, and the meeting with the Chaplain, Meursault overcomes his indifferent views to form an opinion about what life really means. The central theme presented by Camus is how the threat of mortality becomes a catalyst for understanding the significance of life.

LGBTQ social movements have evolved over time from liberationist politics of the 1970s to an enormous contemporary focus on gay and lesbian marriage rights, a controversial and arguably assimilationist priority for mainstream LGBTQ advocacy groups. Different forms of activism have approached assimilationism versus societal reformation or preservation of unique constructions of queer identities with a myriad of arguments. In “The Trouble with Normal” by Michael Warner, the author focuses primarily on a criticism of gay marriage rights activism in which he posits that all marriage is “selective legitimacy.” He points to other LGBT movements and issues as more worthy of pursuing, particularly intersectional pursuits of equal rights for people regardless of coupled status. In “Marital Discord: Understanding the Contested Place of Marriage in the Lesbian and Gay Movement” authors Mary Bernstein and Verta Taylor give a snapshot history of LGBTQ activism since the 1970s and offer similar arguments as Warner about the heteronormative and neoliberal nature of placing the fight for legal marriage rights at the forefront of LGBTQ activism, although they do also introduce emerging improvements with the increasingly intersectional awareness of modern advocacy efforts.