Itunes Marketing Analysis

Obviously, Apple is already the monster in tech industry, which leads the music downloads market. Amazon has only achieved the success in digital book downloads. Therefore, music downloading service is not the absolute advantage of this firm. That is why Amazon would likely to face to many challenges such as the stagnation of this service, which does not meet customer’s needs. Furthermore, the situation remains would make Amazon lose customers.

After the period elapses, any person can use, print, publish, and distribute the original work. The music industry has been in dispute for many years in respect to music piracy. It went after software and website developers, as well as consumers in the courts (Easley, 2005, p.163). As a result, this may be why governing the expansion of the music industry towards later benefits for the industry; however, not toward those who pirate from them (Easley, 2005, p.163). There is clear evidence of a willingness to pay for online music in general through legal download services such as iTunes (Easley, 2005, p.163). It is clear that some new markets are emerging; for example, services such as 4G LTE combine music with other services. These markets may provide both better margins and better copyright protection to the music industry. Nevertheless, some forms of music piracy may ultimately come to be seen as an effective marketing channel for those services (Easley, 2005, p.163). Clearly the industry is adapting piracy issues.

The product chosen for the decline in consumer appeal is "a personal computer" (PC). This product is chosen because its sales and revenues are overall decreasing in the US market. Consumers are losing interest in using PC, due to obsolesce. PC is a technological product in which innovation and advance technology play an important role. New products are coming in the market with latest technological

It can be argued that the music industry has expanded into countless genres, artists and record labels over the years since 2000 to become bigger than it has ever been. So where have all the sales gone? It’s more than evident that file sharing has become much more attractive to music fans than it once was. People haven’t lost their interest in music, but have instead found new ways of obtaining it. These File sharing software such as Azuerus give the everyday computer the ability to obtain any files it’s user would like with a good internet connection and a couple clicks of a mouse. In short, people no longer need to pay for any music that they would like to own.

* iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform.

The internet has made it easier for music to be sold online. On our smartphones, we have the apple store and the play store where music is purchased and downloaded daily. It has also made it easier for people to download and share music files without paying for it. The Maverick Recording Co. v. Harper case highlights this issue.

Since April 2003, iTunes Music Store has permitted the consumer to purchase music and digital books over the Internet with success. By 2005 their shares increase significantly as a result of their tremendous success. Their product became a platform for the digital music business to explode into the industry it is today. This also made digital music affordable to the consumer who may have gone to illegal downloads in the past which in turn ensured that the music industry was getting paid for their product as well. The $0.99 cents per song download provided $0.70 cents to be paid to the record companies and the remainder ($0.29 cents) was Apple profit. By August 2005, some of the larger record companies felt that their product was

In 1999, three young men who were passionate about computer programming created a website that would bring an entire industry to its knees. As the three boys, Shawn Fanning, John Fanning, and Sean Fanning, worked hard on their project, they could’ve never imagined that their invention, a peer to peer music file sharing service called, Napster, would effectively revolutionize the way an entire generation created, delivered, and received its entertainment. Since then, the internet, file sharing, and the music industry has changed drastically. Since Napster’s invention in 1999 we’ve had millions of different similar services come about such as iTunes, Rhapsody. Roxio, YouTube, Spotify and NoiseTrade. Napster’s creation and then subsequent demise in 2002, sparked a controversy that still exists today, the effects of music downloading on music industry revenue.

Digital piracy on music has been a majorly disputed affair for the last eighteen years, about whether or not it favors the musical artists or affects them in a negative fashion. One of the many sides of the Digital piracy controversy expounds that it benefits the artist(s) by giving them a great deal of exposure that they may not have received had they not downloaded it for free, which in turn makes for a very significant acquisition in terms of sales on their part.

Starting in the year 1999, a company called Napster opened up a whole new world to the Internet where every song ever made was instantly available to you on your computer for free. It was created by an 18-year-old Northeastern University student named Shawn Fanning. Napster transformed personal computers into servers that shared mp3 files all across the Internet (Mayer, 2008). It became popular very quickly because exchanging mp3 files freely and having any music desired right at your fingertips had never been possible before. However, this program that provided the privilege of having free instant music to download did not last long, it was shut down after just two years by

In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down; it allowed for pocket-sized computers to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the

No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.

Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.

Ever since 18-year-old Shawn Fanning created Napster in his Northeastern University dorm room in 1999, downloading and sharing music online has become one of the most popular things to do on the Internet today. But why wouldn't it? Getting all your favorite songs from all your favorite artists for free, who wouldn't want to start sharing music? The answer to that question are the people who feel that stealing from the music industry is not morally right, because that is exactly what every person who shares music is doing. People who download music think it's something they can get away with but now it might be payback time to a lot of those people.

Companies like Apple, have decided that it is best to get in with the downloading business. However, an end to the illegal downloading conflict remains to be realized. The RIAA and associated artists continue to wage war against illegal downloaders while computer savvy audiences persist in sharing music files online every day. While it is undoubtedly true that downloading music is a crime, it remains to be proven that it is wrong. Without establishing this principle, most downloader's are likely to continue the activity. Even with new, inexpensive and available means of downloading files, they can still be shared for free online. The rift must be repaired between music lovers who feel that they have been taken advantage of in the past and recording companies and artists who worry about their future livelihood.